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KRAUS  NAIMER KG64 3 PHASE DISCONNECT 60A 600V THROUGH DOOR USED
KRAUS NAIMER KG64 3 PHASE DISCONNECT 60A 600V THROUGH DOOR USED
$26.99
quality
KRAUS  NAIMER A238 600 E AUTOMATION SWITCH CG4 RARE 99
KRAUS NAIMER A238 600 E AUTOMATION SWITCH CG4 RARE 99
$89.10
quality
Rotary Switch Kraus  Naimer CA10 A033 600 New
Rotary Switch Kraus Naimer CA10 A033 600 New
$29.99
quality
5 Kraus  Naimer CA10 A033 600 Rotary Switches New
5 Kraus Naimer CA10 A033 600 Rotary Switches New
$125.99
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KRAUS  NAIMER KG32C53378KL1 ENCLOSURE NEW IN A BOX
KRAUS NAIMER KG32C53378KL1 ENCLOSURE NEW IN A BOX
$125.00
quality
Kraus  Naimer CA20 Rotary Switch Assembly 25A 1 Pole 11kW
Kraus Naimer CA20 Rotary Switch Assembly 25A 1 Pole 11kW
$24.49
quality
KRAUS  NAIMER C18 20 AMPS 600 VAC 3 PH 10 HP AMMETER ROTARY SWITCH
KRAUS NAIMER C18 20 AMPS 600 VAC 3 PH 10 HP AMMETER ROTARY SWITCH
$74.50
quality
KG64B Kraus  Naimer Disconnect Switch New No Box
KG64B Kraus Naimer Disconnect Switch New No Box
$33.00
quality
NEW Kraus  Naimer AUTO BYPASS TEST SWITCH L400 7BK340 A11 Rotary BREAK Switch
NEW Kraus Naimer AUTO BYPASS TEST SWITCH L400 7BK340 A11 Rotary BREAK Switch
$399.99
quality
NEW KRAUS  NAIMER CA20B A3A943 600 EF ROTARY SWITCH 600V AC D517825
NEW KRAUS NAIMER CA20B A3A943 600 EF ROTARY SWITCH 600V AC D517825
$30.53
quality
KRAUS  NAIMER C18 A5C086 ROTARY SWITCH 600V AC 20A AMP D517835
KRAUS NAIMER C18 A5C086 ROTARY SWITCH 600V AC 20A AMP D517835
$10.46
quality
KRAUS  NAIMER ROTARY SWITCH KG41 K301 USA001 NIB
KRAUS NAIMER ROTARY SWITCH KG41 K301 USA001 NIB
$99.95
quality
KRAUS  NAIMER MANUAL MOTOR CONTROLLER 40 AMP 600 VAC KG41
KRAUS NAIMER MANUAL MOTOR CONTROLLER 40 AMP 600 VAC KG41
$19.99
quality
Kraus  Naimer KG32B T103 09 G44390 001 SKS Manual Motor Controller
Kraus Naimer KG32B T103 09 G44390 001 SKS Manual Motor Controller
$32.50
quality
USED KRAUS  NAIMER TYPE K25 IEC VDE0660 ROTARY SWITCH BASE FREE SHIPPING
USED KRAUS NAIMER TYPE K25 IEC VDE0660 ROTARY SWITCH BASE FREE SHIPPING
$79.99
quality
2 NEW Kraus  Naimer CA4 2 Position Switches FREE SHIPPING
2 NEW Kraus Naimer CA4 2 Position Switches FREE SHIPPING
$72.00
quality
KRAUS  NAIMER D118 DUAL ROTARY SWITCH 6 POSITION 6 CONTACT PER NEW 499
KRAUS NAIMER D118 DUAL ROTARY SWITCH 6 POSITION 6 CONTACT PER NEW 499
$449.10
quality
Lot of 2 Kraus  Naimer KG20B 25A 600VAC Off On Manual Motor Disconnect Switch
Lot of 2 Kraus Naimer KG20B 25A 600VAC Off On Manual Motor Disconnect Switch
$49.99
quality
KRAUS  NAIMER CG8 SELECTOR SWITCH W TERMINAL BLOCK
KRAUS NAIMER CG8 SELECTOR SWITCH W TERMINAL BLOCK
$25.00
quality
Kraus  Naimer KG80 K300 USB009 3 Pole Panel Mount Disconnect Switch 80A USED
Kraus Naimer KG80 K300 USB009 3 Pole Panel Mount Disconnect Switch 80A USED
$69.99
quality
Kraus  Naimer KG20 T203 Disconnect Switch 3Pole On Off 25A USED
Kraus Naimer KG20 T203 Disconnect Switch 3Pole On Off 25A USED
$18.99
quality
Kraus Naimer KG160 Disconnect Switch 160 Amp USED
Kraus Naimer KG160 Disconnect Switch 160 Amp USED
$149.99
quality
KRAUS  NAIMER CG8 Conduit Connector Body USED
KRAUS NAIMER CG8 Conduit Connector Body USED
$12.99
quality
Kraus  Naimer CA20B USL217 L75010 Mode Selector Switch W Keys NEW
Kraus Naimer CA20B USL217 L75010 Mode Selector Switch W Keys NEW
$125.00
quality
KRAUS  NAIMER C11 BOAT ROTARY SWITCH NEW
KRAUS NAIMER C11 BOAT ROTARY SWITCH NEW
$35.50
quality
KRAUS  NAIMER C43 A202 CONTACT ROTARY SELECTOR SWITCH A82888 003 NEW 129
KRAUS NAIMER C43 A202 CONTACT ROTARY SELECTOR SWITCH A82888 003 NEW 129
$116.10
quality
Kraus Naimer C10 Conduit Connector Body USED
Kraus Naimer C10 Conduit Connector Body USED
$11.99
quality
KRAUS  NAIMER C43 A600 MASTER SWITCH NEW 119
KRAUS NAIMER C43 A600 MASTER SWITCH NEW 119
$107.10
quality
KRAUS  NAIMER KG 20A DISCONNECT SWITCH TERMINAL BLOCK K300
KRAUS NAIMER KG 20A DISCONNECT SWITCH TERMINAL BLOCK K300
$49.99
quality
KRAUS  NAIMER CG4 1 Rotary Switch 4 Position Used Lot of 2
KRAUS NAIMER CG4 1 Rotary Switch 4 Position Used Lot of 2
$34.99
quality
Kraus  Naimer Model C125 Control Disconnect Switch with C11
Kraus Naimer Model C125 Control Disconnect Switch with C11
$75.95
quality
Kraus  Naimer KG80 Panel Mount Disconnect Switch 3 Pole 80 Amp
Kraus Naimer KG80 Panel Mount Disconnect Switch 3 Pole 80 Amp
$33.75
quality
Kraus  Naimer KG315 K300 CD0007 Disconnect Switch 300A 600V AC USED
Kraus Naimer KG315 K300 CD0007 Disconnect Switch 300A 600V AC USED
$199.99
quality
KRAUS  NAIMER A10 X200 200A 500V CSA C 222 14 SWITCH
KRAUS NAIMER A10 X200 200A 500V CSA C 222 14 SWITCH
$120.00
quality
Kraus  Naimer C31 Rotary Switch 30 AMP 600 VAC Used
Kraus Naimer C31 Rotary Switch 30 AMP 600 VAC Used
$45.00
quality
KRAUS  NAIMER 20A 600VAC 10HP 3P 2 POSITION SLECTOR SWITCH C17
KRAUS NAIMER 20A 600VAC 10HP 3P 2 POSITION SLECTOR SWITCH C17
$34.49
quality
New Kraus  Naimer A11 C27420 700 E Cam Switch
New Kraus Naimer A11 C27420 700 E Cam Switch
$275.00
quality
Kraus  Naimer C42 C54462 Rotary Switch
Kraus Naimer C42 C54462 Rotary Switch
$50.00
quality
KRAUS  NAIMER CAD11 US3258 FT1 SOC G221 8 pos switch
KRAUS NAIMER CAD11 US3258 FT1 SOC G221 8 pos switch
$56.85
quality
KRAUS NAIMER V850 ON OFF SWITCH PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
KRAUS NAIMER V850 ON OFF SWITCH PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
$38.00
quality
Kraus  Naimer CA10B On Off Switch  81B 3
Kraus Naimer CA10B On Off Switch 81B 3
$39.99
quality
Kraus  Naimer KG20 Disconnect Switch
Kraus Naimer KG20 Disconnect Switch
$29.99
quality
KRAUS NAIMER V850 OFF AUTO PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
KRAUS NAIMER V850 OFF AUTO PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
$38.00
quality
KRAUS NAIMER V850 1 2 SWITCH PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
KRAUS NAIMER V850 1 2 SWITCH PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
$38.00
quality
KRAUS NAIMER V850 OFF ON PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
KRAUS NAIMER V850 OFF ON PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
$38.00
quality
Kraus  Naimer C18 A400 Rotary Switch
Kraus Naimer C18 A400 Rotary Switch
$29.99
quality
NEW KRAUS  NAIMER KG252 Disconnect Switch 250 Amp
NEW KRAUS NAIMER KG252 Disconnect Switch 250 Amp
$379.97
quality
NOS Factory Sealed Kraus Naimer Shannon Contactor S1000 B128 0022 101
NOS Factory Sealed Kraus Naimer Shannon Contactor S1000 B128 0022 101
$38.00
quality
NEW Kraus  Naimer CA4 2 Position Switches NO NC contactor FREE SHIPPING
NEW Kraus Naimer CA4 2 Position Switches NO NC contactor FREE SHIPPING
$22.99
quality
Kraus  Naimer C315 600VAC 240A Electrical UPS Rotary Switch
Kraus Naimer C315 600VAC 240A Electrical UPS Rotary Switch
$104.99
quality
KRAUS  NAIMER HEAVY DUTY MAIN SWITCH C43 A342 65AMP 600V
KRAUS NAIMER HEAVY DUTY MAIN SWITCH C43 A342 65AMP 600V
$119.99
quality
Kraus Naimer CA20 30 Amp 600 VAC Switch
Kraus Naimer CA20 30 Amp 600 VAC Switch
$19.95
quality
Kraus  Naimer KG41B K300 40A 380V 25A 600V 3P Rotary Switch Chipped Handle
Kraus Naimer KG41B K300 40A 380V 25A 600V 3P Rotary Switch Chipped Handle
$39.50
quality
KRAUSNAIMER C32 ROTARY CAM SWITCH 24 POSITION 50A 600VAC XLNT
KRAUSNAIMER C32 ROTARY CAM SWITCH 24 POSITION 50A 600VAC XLNT
$45.00
quality
New In Box Kraus  Naimer C80 Blue Line Selector Switch 2PF5121 With C12
New In Box Kraus Naimer C80 Blue Line Selector Switch 2PF5121 With C12
$139.00
quality
HAMMOND MANUFACTURING MPB1 WITH KRAUS  NAIMER CA11 SWITCH
HAMMOND MANUFACTURING MPB1 WITH KRAUS NAIMER CA11 SWITCH
$99.00
quality
Kraus  Naimer A14A366 600E Selector Switch
Kraus Naimer A14A366 600E Selector Switch
$124.95
quality
KRAUS  NAIMER C262AI516 ROTARY SWITCH PUSH PULL SELECTOR 5 POS NEW IN A BOX
KRAUS NAIMER C262AI516 ROTARY SWITCH PUSH PULL SELECTOR 5 POS NEW IN A BOX
$240.00
quality
KRAUS  NAIMER C262AI516 ROTARY SWITCH PUSH PULL SELECTOR 5 POS USED
KRAUS NAIMER C262AI516 ROTARY SWITCH PUSH PULL SELECTOR 5 POS USED
$200.00
quality
KRAUS  NAIMER VOLTMETER SWITCH A11
KRAUS NAIMER VOLTMETER SWITCH A11
$20.00
quality
KRAUS  NAIMER CA20B A324 920 PF2 SELECTOR ON OFF SWITCH NEW IN BOX
KRAUS NAIMER CA20B A324 920 PF2 SELECTOR ON OFF SWITCH NEW IN BOX
$75.00
quality
KRAUS  NAIMER DISCONNECT SWITCH KG41B
KRAUS NAIMER DISCONNECT SWITCH KG41B
$15.00
quality
KRAUS  NAIMER ROTARY DRUM SWITCH 6 AMP 600 VAC MODEL AD12
KRAUS NAIMER ROTARY DRUM SWITCH 6 AMP 600 VAC MODEL AD12
$49.99
quality
Kraus Naimer Heavy Duty CG4 2 Position Switch
Kraus Naimer Heavy Duty CG4 2 Position Switch
$14.00
quality
Kraus and Naimer KG100 Manual Motor Controller Switch 100 amp 600 volt
Kraus and Naimer KG100 Manual Motor Controller Switch 100 amp 600 volt
$33.00
quality
New Kraus  Naimer KG10A K302 600E Rotary Motor Disconnect ON OFF
New Kraus Naimer KG10A K302 600E Rotary Motor Disconnect ON OFF
$29.99
quality
Kraus and Naimer L400 400AMP Disconnect Switch Used A15
Kraus and Naimer L400 400AMP Disconnect Switch Used A15
$129.95
quality
Kraus  Naimer CA11A348 620E Switch
Kraus Naimer CA11A348 620E Switch
$94.99
quality
Kraus  Naimer C26 US2079 600E Rotary Selector Switch 2 Position
Kraus Naimer C26 US2079 600E Rotary Selector Switch 2 Position
$65.00
quality
KRAUS  NAIMER MAKE BREAK SWITCH  L400 400A 600VAC 200A INTERUPTING NEW
KRAUS NAIMER MAKE BREAK SWITCH L400 400A 600VAC 200A INTERUPTING NEW
$295.00
quality
Kraus  Naimer C26 US2079 Rotary Selector Switch 2 Position
Kraus Naimer C26 US2079 Rotary Selector Switch 2 Position
$30.00
quality
Kraus  Naimer A11 Switch Volt Meter AMM ETEB T19199
Kraus Naimer A11 Switch Volt Meter AMM ETEB T19199
$30.00
quality
Kraus  Naimer Switch KG80T103 01 E NIB
Kraus Naimer Switch KG80T103 01 E NIB
$45.00
quality
KRAUS  NAIMER C18 A3A945 ROTARY SWITCH 600V AC 10HP 20A AMP D517909
KRAUS NAIMER C18 A3A945 ROTARY SWITCH 600V AC 10HP 20A AMP D517909
$10.46
quality
KRAUS  NAIMER C18 A5C088 600V AC 10HP 20A AMP SWITCH D517907
KRAUS NAIMER C18 A5C088 600V AC 10HP 20A AMP SWITCH D517907
$11.53
quality
Kraus  Naimer KG20 On Off Rotary Disconnect Switch 25A  600V AC
Kraus Naimer KG20 On Off Rotary Disconnect Switch 25A 600V AC
$34.99
quality
KRAUS NAIMER C125 ROTARY SWITCH W CA20
KRAUS NAIMER C125 ROTARY SWITCH W CA20
$48.00
quality
NEW KRAUS  NAIMER ROTARY CAM SWITCH C 2DA 231 C2DA231 16A 16 A AMP 500V
NEW KRAUS NAIMER ROTARY CAM SWITCH C 2DA 231 C2DA231 16A 16 A AMP 500V
$144.00
quality
KRAUS NAIMER CA20BA324 MANUAL MOTOR CONTROL SWITCH 2 POS NEW CONDITION NO BOX
KRAUS NAIMER CA20BA324 MANUAL MOTOR CONTROL SWITCH 2 POS NEW CONDITION NO BOX
$75.00
quality
KRAUS NAIMER DH11BAMSL70946 ROTARY SELECTOR SWITCH 2 POS NEW CONDITION NO BOX
KRAUS NAIMER DH11BAMSL70946 ROTARY SELECTOR SWITCH 2 POS NEW CONDITION NO BOX
$85.00
quality
Kraus  Naimer Rotary Cam Disk Switch C125 Selector General Purpose USED
Kraus Naimer Rotary Cam Disk Switch C125 Selector General Purpose USED
$20.99
quality
Kraus  Naimer Switch Gear Manual Motor Controller A10
Kraus Naimer Switch Gear Manual Motor Controller A10
$148.75
quality
1 USED KRAUS  NAIMER KG20 SELECTOR ON OFF SWITCH MAKE OFFER
1 USED KRAUS NAIMER KG20 SELECTOR ON OFF SWITCH MAKE OFFER
$18.98
quality
Kraus  Naimer Blue line A11 10A 600V HD A600 Drum Switch
Kraus Naimer Blue line A11 10A 600V HD A600 Drum Switch
$247.50
quality
KRAUS  NAIMER C18 A346 620E Selector Switch C18 A346 ON OFF Rotary A346 620 NEW
KRAUS NAIMER C18 A346 620E Selector Switch C18 A346 ON OFF Rotary A346 620 NEW
$85.00
quality
Lot 2 KRAUS  NAIMER C18 A346 620E ON OFF Switch A346 620E NEW
Lot 2 KRAUS NAIMER C18 A346 620E ON OFF Switch A346 620E NEW
$160.00
quality
KRAUS  NAIMER D11B ROTARY DRUM SWITCH 600 VAC
KRAUS NAIMER D11B ROTARY DRUM SWITCH 600 VAC
$2,999.00
quality
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Kraus Naimer

Independent Films in the Digital Age: A Triumph of Diversity over Scarcity

In the brief history of film, advances in technology have from time to time challenged and changed industry models. These advances have wrought their most significant changes on independent sectors of the movie business. In the glory days of the studio system, a parallel or serious rival to that system coming from the independent industry would be unthinkable; the cost and challenge of production and post-production was prohibitive, difficulties of promotion insurmountable. The Internet and many new digital distribution technologies are now starting to remove barriers for the makers and distributors of independent films.

The development of the 16mm camera and advances in sound technology made it possible, though still difficult, for individuals or small groups of filmmakers to make manifest their vision – something rarely possible in the days of the Edison monopoly on technology, or the prohibitive cost of 35mm cameras and professional lighting setups. The challenges of film making were still myriad, but the development of an independent sector of the industry forced the majors to take notice, though the development of subsidiaries specifically tasked to take note of and distribute promising independent films failed to materialize. Independent film had a narrow audience, generally limited to subcultures of underground or experimental film. (Such audiences were often primarily composed of fellow filmmakers – though it bears noting that in many cases, these self-selecting individuals were not those who would turn out to view a majority of the studio efforts.)

Within the last several decades, advances in digital cinema have furthered a similar and all the more powerful renaissance. High-resolution digital video offers an image quality that rivals that of film stock, while video camcorders, and relatively affordable professional-quality editing software capable of being run on inexpensive PCs have made the production and post-production process possible, reasonable and accessible for a substantial number of individuals. With the resulting increase in the number and quality of such films being made, a resulting cultural scene emerged alongside, but not quite outside, the mainstream.

The resulting boom in independent films has forced major distributors to take notice – and conversely, it could be said that without the involvement of major distributors, a comparable boom of popularity and profitability for independent films would not have been possible. What was once seen as a rival to the Hollywood studios has entered in large part into a symbiosis with it.

Most major studios now have subsidiaries that are tasked with helping to develop or distribute independent efforts. The line between independent films and major studio films has been blurred, with many major studio efforts developing the independent aesthetic characterized as "less commercial, more character driven." A space for independent films has opened in the marketplace, and with it, the gap between major studio efforts and the most successful or talented of the independent film efforts has narrowed.

The chief difficulty for independent films is distribution and promotion; this has historically been a chief advantage of major studios. In a hit-driven culture where the prime method for consumers to approach new films is to be drawn to them in the theater, on cable television or through video rentals as a result of widespread promotion, creators of films that do not have similar resources to widely promote or distribute their works are at a profound disadvantage.

The cost to deliver film prints to theaters can be prohibitive. These costs can be dramatically reduced, however, through digitally projected cinema distributed on DVD or via satellite. But the dilemma of the independent film remains, as theaters are under pressure to show films with guaranteed high demand – and the films with the highest demand remain those that are highly publicized through extensive and costly marketing campaigns. Even when finance is not an issue, there remains the scarcity of space available in theaters for the constantly expanding market of independent films.

Certainly, the rise of the home entertainment market has been a boon for film makers not benefiting from the dominant channels of theatrical distribution and has permitted substantial gains for independent films in the marketplace. However, in the major marketplaces of DVD and video, the products taking up the limited shelf space of mass market outlets are, as with theatrical release, largely limited to the products of the largest cultural producers – the hits and blockbusters of the major movie industry.

It is evident that, given current market conditions, independent film cannot break through into the mainstream in a traditional fashion. It is fortunate for independents that an alternative to the mainstream is emerging; a result of the development and ubiquity of digital technologies. Accompanying it is a new ability for independent filmmakers and distributors to reach new audiences in ways that were not possible in previous models. This overcomes a traditional focus on attempting to share the existing market dominated by the major production and distribution houses, and emphasizes opening an audience previously unavailable or unreachable.

Many (perhaps most) independent films gain an audience primarily through the buildup of buzz and word of mouth surrounding them; they follow the model of a slow burn, in distinct opposition to the model of saturation release where a film may be released worldwide on several thousand film screens for a week or two and then fade until the release on DVD and home video. Independent films traditionally have relied on winning acclaim at film festivals and the long-term development of an audience through limited release in order to attract the attention of major distributors.

New alternatives to more costly forms of mass promotion (advertising, commercial tie-ins, and similar) are coming into existence. For instance, social networking sites such as MySpace promise a new ability to build audiences from the bottom rather than the top. The Internet is increasingly becoming a space where potential viewers seek out new options in entertainment, including reviews, summaries, and other information on new films. Referral services at sites such as Amazon.com or Netflix can connect audiences with specific topics of interest to films on the margin that will cater to those interests. In connection with the traditional means of film festival publicity and word of mouth, these developments suggest promising new ways for independent films to build modest to large audiences and connect audiences with subject matter that may interest them but may also have gone previously unnoticed and unknown.

Even should these new sources of promotion manifest their promise, there still remains the difficulty of distribution. Major films are likely to be released on thousands of screens in domestic and foreign markets. Independent films, often restricted to limited release runs, have a less forgiving margin for success and failure. A kind of economy of scale exists; though it may well cost significantly more to distribute a film to many thousands of theaters, per-unit cost drops, and moreover, even a relatively modest audience response spread across a worldwide stage generally ensures a return that will pay for cost of production and distribution. Independent films, often featuring less audience draw in terms of star power, substantially reduced promotional budgets, and less accessible subject matter, are hardly guaranteed success.

The development of digital channels of distribution offers a different and perhaps interrelated model for the success of independent films that might otherwise experience difficulty with the existing system. First, digital distribution significantly reduces costs. No prints need to be produced, only a single lossless digital copy uploaded to a server. Digital channels also mitigate other difficulties of distribution. There is no need, initially, to enter into partnerships with existing supply chains or manufacturers, only online distributors, themselves significantly less encumbered by the restraints of brick-and-mortar distribution.

As costs associated with physical distribution and inventory storage decrease toward zero, even a product with a relatively low audience is distributed at a profit. Making the leap to the mechanism of digital storage, considerably less expensive than that of even minimal, centralized physical warehousing, the advantage is similarly manifest; the least popular titles can be stocked for a fraction of physical-world storage costs in digital form.
However, this model does not indicate the demise of traditional outlets of distribution and exhibition for cultural products – on the contrary, it indicates that different approaches to economy and distribution have the potential to expand purchases in total.

In the work "Consumer Surplus in the Digital Economy", Brynjolfsson, Smith & Hu estimate the "value of increased product variety at online booksellers." Brick-and-mortar bookstores and large publishers alike have benefited significantly from the increased diversity of titles. Online vendors offer an ability to browse amongst titles no longer popularly stocked, or to more easily discover obscure items, the procurement of which might otherwise prove unduly expensive. Online outlets allow customers to consider purchases of titles that were previously unavailable or unknown to them.

Individuals browsing online vendors become aware of the vast diversity available in the marketplace, and then return to the world of local distributors with an expanded sense of the possible. In counterpoint to previous models which capitalized exclusively off of hits and blockbusters, present developments in distribution technique make possible a marketplace that draws revenue from the total pool of cultural products, not merely those in print or high demand.

The diversity of digital technology offers increased investment on the part of the existing consumer base alongside new sources of revenue drawn as niche marketing and narrowcasting provide previously marginalized interests with exposure to products that were previously invisible, due to a lack of presence in the marketplace.

Increases in product variety serve to enhance the overall advantage of independent films, which may gross lower than the mainstream hits, but which may earn larger sums in aggregate. This is of advantage particularly to those distribution houses already in a position to distribute significant numbers of independent films at an affordable rate via ultra-low-cost digital storage and distribution. The more possible choices available to consumers, the more likely any given product (or selection of products) is to sell, and thereby turn a profit.

Even a comparatively small number of individuals purchasing these titles, in significant enough numbers, can become a tidal wave of revenue. In this fashion, one can perceive the veracity and power evident in Joe Kraus' phrase, "millions of markets of dozens."Sean Landers is an On-line Marketing Associate at EZTakes, a movie download service. EZTakes sells a large catalog ofindependent filmsthat consumers can purchase, download and burn to DVDs that will play in almost any standard DVD player. By making it easy for consumers to download DVD movies, EZTakes has bridged the gap between the Internet and the living room.

Article Source: http://www.simplysearch4it.com/article/34181.html

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