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KRAUS  NAIMER P145 51 RED INDICATOR MODULE CONTACT 250V AC PILOT LIGHT B460121
KRAUS NAIMER P145 51 RED INDICATOR MODULE CONTACT 250V AC PILOT LIGHT B460121
$10.00
quality
KRAUS  NAIMER KG41B NON FUSIBLE 40A AMP 600V AC 3P DISCONNECT SWITCH B366721
KRAUS NAIMER KG41B NON FUSIBLE 40A AMP 600V AC 3P DISCONNECT SWITCH B366721
$20.00
quality
Kraus  Naimer Selector Switch C11 12A 660V Used Warranty
Kraus Naimer Selector Switch C11 12A 660V Used Warranty
$15.00
quality
Kraus  Naimer C12 Rotary Switch USG608
Kraus Naimer C12 Rotary Switch USG608
$24.99
quality
Kraus  Naimer C12 Rotary Switch USG704
Kraus Naimer C12 Rotary Switch USG704
$29.99
quality
KRAUS  NAIMER X400 ROTARY MULTI STEP SWITCH 600V AC 150A AMP B366282
KRAUS NAIMER X400 ROTARY MULTI STEP SWITCH 600V AC 150A AMP B366282
$250.00
quality
KRAUS  NAIMER CAD11 300V AC 21A AMP SWITCH B460133
KRAUS NAIMER CAD11 300V AC 21A AMP SWITCH B460133
$20.00
quality
NEW KRAUS  NAIMER H010 A11 VE AUXILIARY CONTACT 600V AC 10A AMP D283687
NEW KRAUS NAIMER H010 A11 VE AUXILIARY CONTACT 600V AC 10A AMP D283687
$12.00
quality
Kraus  Naimer KG41B T303 Switch NIB
Kraus Naimer KG41B T303 Switch NIB
$54.00
quality
Kraus  Naimer Coil R2640
Kraus Naimer Coil R2640
$59.99
quality
LOT 2 KRAUS  NAIMER P131 51 GREEN MOMENTARY CONTACT 600V AC PUSHBUTTON B460124
LOT 2 KRAUS NAIMER P131 51 GREEN MOMENTARY CONTACT 600V AC PUSHBUTTON B460124
$20.00
quality
New Kraus  Naimer 2 Position Rotary Switch C18
New Kraus Naimer 2 Position Rotary Switch C18
$42.24
quality
LOT 2 KRAUS  NAIMER MIX P145 51 P131 52 RED PILOT LIGHT SELECTOR SWITCH B460129
LOT 2 KRAUS NAIMER MIX P145 51 P131 52 RED PILOT LIGHT SELECTOR SWITCH B460129
$20.00
quality
NNB KRAUS NAIMER P SN B 10  LOT OF 25
NNB KRAUS NAIMER P SN B 10 LOT OF 25
$99.99
quality
KRAUS  NAIMER C17 A202 ROTARY TOGGLE 3PH 20A AMP 600V AC SWITCH B433710
KRAUS NAIMER C17 A202 ROTARY TOGGLE 3PH 20A AMP 600V AC SWITCH B433710
$100.00
quality
Kraus  Naimer KG41B K900 USA001 VE Rotary Disconnect Switch 40 Amp 690 VAC 3PDT
Kraus Naimer KG41B K900 USA001 VE Rotary Disconnect Switch 40 Amp 690 VAC 3PDT
$150.00
quality
Kraus  Naimer 4 position ROTARY SWITCH C32 C34130 military generator
Kraus Naimer 4 position ROTARY SWITCH C32 C34130 military generator
$99.00
quality
KRAUS  NAIMER CAD 11 ROTARY SWITCH CAD11
KRAUS NAIMER CAD 11 ROTARY SWITCH CAD11
$50.00
quality
S2 1 1 NEW KRAUS  NAIMER A11 US1060 SWITCH
S2 1 1 NEW KRAUS NAIMER A11 US1060 SWITCH
$79.11
quality
KRAUS NAIMER ROTARY SWITCH C42C54197EF CA11 C42 A600 65 AMP 600V L11591 AMS NEW
KRAUS NAIMER ROTARY SWITCH C42C54197EF CA11 C42 A600 65 AMP 600V L11591 AMS NEW
$57.00
quality
Kraus  Naimer C42 A250 Contact Rotary Switch
Kraus Naimer C42 A250 Contact Rotary Switch
$49.99
quality
LEBLOND MAKINO GILDEMEISTER KRAUS  NAIMER CG10V D H360 ROTARY SWITCH CG10V
LEBLOND MAKINO GILDEMEISTER KRAUS NAIMER CG10V D H360 ROTARY SWITCH CG10V
$34.99
quality
Q1 2 1 NEW KRAUS  NAIMER C12A011 400 C SWITCH
Q1 2 1 NEW KRAUS NAIMER C12A011 400 C SWITCH
$52.22
quality
Kraus  Naimer L600 630Amp 600 Vac Rotary Switch
Kraus Naimer L600 630Amp 600 Vac Rotary Switch
$40.00
quality
Kraus  Naimer C26 2A1516 Switch 10 Amp 600 Volts NEW
Kraus Naimer C26 2A1516 Switch 10 Amp 600 Volts NEW
$75.00
quality
Kraus  Naimer CA10B
Kraus Naimer CA10B
$25.00
quality
KRAUS  NAIMER 3 POSITION CONTROL SWITCH D10A A230 D10AA230 10 AMP A 10A 600VAC
KRAUS NAIMER 3 POSITION CONTROL SWITCH D10A A230 D10AA230 10 AMP A 10A 600VAC
$36.00
quality
KRAUS  NAIMER 2 POSITION CONTROL SWITCH D10A A320 D10AA320 10 AMP A 10A 600VAC
KRAUS NAIMER 2 POSITION CONTROL SWITCH D10A A320 D10AA320 10 AMP A 10A 600VAC
$36.00
quality
NEW KRAUS  NAIMER KG80 80A AMP 600V AC 3P DISCONNECT SWITCH B367391
NEW KRAUS NAIMER KG80 80A AMP 600V AC 3P DISCONNECT SWITCH B367391
$55.00
quality
New Kraus and Naimer C18 25 Amp Locking Panel Disconnect Switch
New Kraus and Naimer C18 25 Amp Locking Panel Disconnect Switch
$25.00
quality
Kraus  Naimer CA11X A201 120
Kraus Naimer CA11X A201 120
$34.99
quality
NEW KRAUS  NAIMER A11 US0710 ROTARY CAM SWITCH 10 AMP 600 VAC
NEW KRAUS NAIMER A11 US0710 ROTARY CAM SWITCH 10 AMP 600 VAC
$75.00
quality
Kraus  Naimer CSA C222 14 Selector Switch 600V 12A 3PH 5HP
Kraus Naimer CSA C222 14 Selector Switch 600V 12A 3PH 5HP
$17.95
quality
KRAUS NAIMER Manual Motor Controller KG80C
KRAUS NAIMER Manual Motor Controller KG80C
$50.00
quality
Kraus  Naimer 150a Disconnect KG125
Kraus Naimer 150a Disconnect KG125
$150.00
quality
KRAUS NAIMER CA20A222 600E CAM SWITCH 2 POSITION 20A 380V NEW CONDITION NO BOX
KRAUS NAIMER CA20A222 600E CAM SWITCH 2 POSITION 20A 380V NEW CONDITION NO BOX
$75.00
quality
KRAUS  NAIMER 120 VAC GENERAL PURPOSE CONTACTOR S1000 B120 0031 NEW STOCK
KRAUS NAIMER 120 VAC GENERAL PURPOSE CONTACTOR S1000 B120 0031 NEW STOCK
$19.95
quality
KRAUS  NAIMER 120 VAC GENERAL PURPOSE CONTACTOR S1000 B120 0040 NEW RELAY
KRAUS NAIMER 120 VAC GENERAL PURPOSE CONTACTOR S1000 B120 0040 NEW RELAY
$19.95
quality
Kraus  Naimer HD A300 2 Position Switch
Kraus Naimer HD A300 2 Position Switch
$24.99
quality
Kraus  Naimer 3 Pole Rotary Switch X63 63A 500V
Kraus Naimer 3 Pole Rotary Switch X63 63A 500V
$75.00
quality
Kraus  Naimer C125 Rotary Switch with Aux A720 3 Pole 3 PDT 125 Amp 600 VAC
Kraus Naimer C125 Rotary Switch with Aux A720 3 Pole 3 PDT 125 Amp 600 VAC
$69.99
quality
K300 Kraus Naimer Switch
K300 Kraus Naimer Switch
$25.00
quality
KRAUS  NAIMER KG41B K312 30A 600V AC NON FUSIBLE DISCONNECT SWITCH B384546
KRAUS NAIMER KG41B K312 30A 600V AC NON FUSIBLE DISCONNECT SWITCH B384546
$25.00
quality
KRAUS  NAIMER S1 M999 US0279 NSPP S1M999US0279
KRAUS NAIMER S1 M999 US0279 NSPP S1M999US0279
$5.00
quality
NEWKRAUS  NAIMERTYPE C80 ROTARY SELECTOR CAM SWITCH 100A POLARITY
NEWKRAUS NAIMERTYPE C80 ROTARY SELECTOR CAM SWITCH 100A POLARITY
$150.00
quality
NEWKRAUS  NAIMERROTARY CAM TRANSFER SWITCH 100A SERIES PARALLEL C80
NEWKRAUS NAIMERROTARY CAM TRANSFER SWITCH 100A SERIES PARALLEL C80
$150.00
quality
LOT 2 NEW KRAUS  NAIMER C20 B017 E AMMETER SWITCH D289667
LOT 2 NEW KRAUS NAIMER C20 B017 E AMMETER SWITCH D289667
$30.00
quality
Kraus  Naimer C250 POWER ROTARY SWITCH w C32 SWITCH 30 DAY WARRANTYBR
Kraus Naimer C250 POWER ROTARY SWITCH w C32 SWITCH 30 DAY WARRANTYBR
$375.00
quality
Kraus  Naimer CA4N 1C57460E Switch Qty 6 New
Kraus Naimer CA4N 1C57460E Switch Qty 6 New
$30.00
quality
Kraus  Naimer CA4N 1C57460E Switches Box of 5 New
Kraus Naimer CA4N 1C57460E Switches Box of 5 New
$25.00
quality
KRAUS  NAIMER KG41B K301 30A AMP 600V AC 3P DISCONNECT SWITCH B447733
KRAUS NAIMER KG41B K301 30A AMP 600V AC 3P DISCONNECT SWITCH B447733
$22.00
quality
z 5 31 L47 KRAUS  NAIMER POT SELECTOR SWITCH VDE0660 107
z 5 31 L47 KRAUS NAIMER POT SELECTOR SWITCH VDE0660 107
$26.22
quality
Kraus  Naimer C42 Contact Rotary Switch  CA4 Attachment VI 16
Kraus Naimer C42 Contact Rotary Switch CA4 Attachment VI 16
$52.00
quality
8 Switches Kraus  Naimer C11 3 Positioned EStop Momentary FUJI 4 Terminal
8 Switches Kraus Naimer C11 3 Positioned EStop Momentary FUJI 4 Terminal
$39.95
quality
KRAUS  NAIMER KG41B K301 30A AMP 600V AC 3P DISCONNECT SWITCH B447923
KRAUS NAIMER KG41B K301 30A AMP 600V AC 3P DISCONNECT SWITCH B447923
$34.00
quality
KRAUS  NAIMER C18 600V AC 10HP 20A AMP 3 POSITION ROTARY SWITCH D462105
KRAUS NAIMER C18 600V AC 10HP 20A AMP 3 POSITION ROTARY SWITCH D462105
$20.00
quality
NEW KRAUS  NAIMER A017 ROTARY AMMETER SWITCH D462013
NEW KRAUS NAIMER A017 ROTARY AMMETER SWITCH D462013
$30.00
quality
KRAUS  NAIMER SWITCH CF18 USED
KRAUS NAIMER SWITCH CF18 USED
$50.00
quality
Kraus  Naimer C250 240AMP POWER ROTARY SWITCH 6 STEP
Kraus Naimer C250 240AMP POWER ROTARY SWITCH 6 STEP
$600.00
quality
80081 New No Box Kraus  Naimer CA20B A343 620 EF Switch 600VAC 30A
80081 New No Box Kraus Naimer CA20B A343 620 EF Switch 600VAC 30A
$85.28
quality
KRAUS  NAIMER CG4 A223 600 E SWITCH
KRAUS NAIMER CG4 A223 600 E SWITCH
$50.00
quality
KRAUS  NAIMER C80 A363 600E USPP C80A363600E
KRAUS NAIMER C80 A363 600E USPP C80A363600E
$352.80
quality
NEW KRAUS NAIMER CA10J SWITCH CA10J 2144
NEW KRAUS NAIMER CA10J SWITCH CA10J 2144
$60.00
quality
KRAUS  NAIMER KG41B K300 30A 600V AC 3P NON FUSIBLE DISCONNECT SWITCH B450138
KRAUS NAIMER KG41B K300 30A 600V AC 3P NON FUSIBLE DISCONNECT SWITCH B450138
$30.00
quality
C315 Kraus and Naimer 3 Pole Switch 240A 600V with A11 Aux
C315 Kraus and Naimer 3 Pole Switch 240A 600V with A11 Aux
$150.00
quality
KRAUS  NAIMER DOOR CLUTCH REPLACEMENT PARTS DISCONNECT SWITCH B450149
KRAUS NAIMER DOOR CLUTCH REPLACEMENT PARTS DISCONNECT SWITCH B450149
$25.00
quality
KRAUS NAIMER P SN PVT K11 EMERGENCY STOP SWITCH 1 NO 2 NC NEW IN PACKAGE
KRAUS NAIMER P SN PVT K11 EMERGENCY STOP SWITCH 1 NO 2 NC NEW IN PACKAGE
$48.00
quality
KRAUS  NAIMER CHR16 ON OFF SELECTOR SWITCH
KRAUS NAIMER CHR16 ON OFF SELECTOR SWITCH
$40.00
quality
KRAUS  NAIMER DISCONNECT SWITCH KG 160 160A A AMP 600Vac 3 POLE KG160
KRAUS NAIMER DISCONNECT SWITCH KG 160 160A A AMP 600Vac 3 POLE KG160
$74.99
quality
KRAUS  NAIMER A11 A048 ROTARY SWITCH 600V AC 1HP 10A AMP D435022
KRAUS NAIMER A11 A048 ROTARY SWITCH 600V AC 1HP 10A AMP D435022
$33.00
quality
Kraus  Naimer Rotary Switch DHR10 NEW
Kraus Naimer Rotary Switch DHR10 NEW
$75.00
quality
KRAUS NAIMER Switch Rotary PN CA20BA489 911EG001M999 470 NSN 5930 00 162 8628
KRAUS NAIMER Switch Rotary PN CA20BA489 911EG001M999 470 NSN 5930 00 162 8628
$97.77
quality
KG126T204 IRL148 Kraus  Naimer 150A 4 Pole Manual Motor Controller
KG126T204 IRL148 Kraus Naimer 150A 4 Pole Manual Motor Controller
$395.00
quality
A212L66226 002AMS Kraus Naimer C42 with CHIPPED Rotary Handle
A212L66226 002AMS Kraus Naimer C42 with CHIPPED Rotary Handle
$55.00
quality
Kraus  Naimer Lock without Key Volt AC 120A 660V 18533
Kraus Naimer Lock without Key Volt AC 120A 660V 18533
$10.95
quality
KRAUS  NAIMER KG41B NON FUSIBLE 40A AMP 600V AC 3P DISCONNECT SWITCH B368725
KRAUS NAIMER KG41B NON FUSIBLE 40A AMP 600V AC 3P DISCONNECT SWITCH B368725
$20.00
quality
KRAUS  NAIMER ROTARY SWITCH  CA20BUS1704 700KD1 NSN 5930 01 283 8030
KRAUS NAIMER ROTARY SWITCH CA20BUS1704 700KD1 NSN 5930 01 283 8030
$225.00
quality
KRAUS  NAIMER Rotary On Off Switch 16AMP 600VAC QTY 5 New
KRAUS NAIMER Rotary On Off Switch 16AMP 600VAC QTY 5 New
$99.00
quality
KRAUS  NAIMER CG4 ROTARY 4 POSITION SELECTOR MAINTAINED 440V AC SWITCH B450582
KRAUS NAIMER CG4 ROTARY 4 POSITION SELECTOR MAINTAINED 440V AC SWITCH B450582
$20.00
quality
KRAUS  NAIMER KG41B K312 30A AMP 3P NON FUSIBLE DISCONNECT SWITCH B387083
KRAUS NAIMER KG41B K312 30A AMP 3P NON FUSIBLE DISCONNECT SWITCH B387083
$30.00
quality
KRAUS  NAIMER KG41B K300 30A AMP 600V AC 3P PARTS 3PH DISCONNECT SWITCH B450542
KRAUS NAIMER KG41B K300 30A AMP 600V AC 3P PARTS 3PH DISCONNECT SWITCH B450542
$20.00
quality
KRAUS  NAIMER C42 A213 ROTARY SWITCH 65AMP 600VAC HEAVY DUTY A600 MARINE BOAT
KRAUS NAIMER C42 A213 ROTARY SWITCH 65AMP 600VAC HEAVY DUTY A600 MARINE BOAT
$50.00
quality
KRAUS  NAIMER A14 MOTOR SWITCH
KRAUS NAIMER A14 MOTOR SWITCH
$49.75
quality
KRAUS  NAIMER CA20B
KRAUS NAIMER CA20B
$27.99
quality
KRAUS  NAIMER KG41B DISCONNECT SWITCH USED
KRAUS NAIMER KG41B DISCONNECT SWITCH USED
$23.99
quality
KRAUS  NAIMER M700 SWITCH PARTS
KRAUS NAIMER M700 SWITCH PARTS
$29.99
quality
KRAUS  NAIMER DH11 A214 600E
KRAUS NAIMER DH11 A214 600E
$20.00
quality
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Kraus Naimer

Independent Films in the Digital Age: A Triumph of Diversity over Scarcity

In the brief history of film, advances in technology have from time to time challenged and changed industry models. These advances have wrought their most significant changes on independent sectors of the movie business. In the glory days of the studio system, a parallel or serious rival to that system coming from the independent industry would be unthinkable; the cost and challenge of production and post-production was prohibitive, difficulties of promotion insurmountable. The Internet and many new digital distribution technologies are now starting to remove barriers for the makers and distributors of independent films.

The development of the 16mm camera and advances in sound technology made it possible, though still difficult, for individuals or small groups of filmmakers to make manifest their vision – something rarely possible in the days of the Edison monopoly on technology, or the prohibitive cost of 35mm cameras and professional lighting setups. The challenges of film making were still myriad, but the development of an independent sector of the industry forced the majors to take notice, though the development of subsidiaries specifically tasked to take note of and distribute promising independent films failed to materialize. Independent film had a narrow audience, generally limited to subcultures of underground or experimental film. (Such audiences were often primarily composed of fellow filmmakers – though it bears noting that in many cases, these self-selecting individuals were not those who would turn out to view a majority of the studio efforts.)

Within the last several decades, advances in digital cinema have furthered a similar and all the more powerful renaissance. High-resolution digital video offers an image quality that rivals that of film stock, while video camcorders, and relatively affordable professional-quality editing software capable of being run on inexpensive PCs have made the production and post-production process possible, reasonable and accessible for a substantial number of individuals. With the resulting increase in the number and quality of such films being made, a resulting cultural scene emerged alongside, but not quite outside, the mainstream.

The resulting boom in independent films has forced major distributors to take notice – and conversely, it could be said that without the involvement of major distributors, a comparable boom of popularity and profitability for independent films would not have been possible. What was once seen as a rival to the Hollywood studios has entered in large part into a symbiosis with it.

Most major studios now have subsidiaries that are tasked with helping to develop or distribute independent efforts. The line between independent films and major studio films has been blurred, with many major studio efforts developing the independent aesthetic characterized as "less commercial, more character driven." A space for independent films has opened in the marketplace, and with it, the gap between major studio efforts and the most successful or talented of the independent film efforts has narrowed.

The chief difficulty for independent films is distribution and promotion; this has historically been a chief advantage of major studios. In a hit-driven culture where the prime method for consumers to approach new films is to be drawn to them in the theater, on cable television or through video rentals as a result of widespread promotion, creators of films that do not have similar resources to widely promote or distribute their works are at a profound disadvantage.

The cost to deliver film prints to theaters can be prohibitive. These costs can be dramatically reduced, however, through digitally projected cinema distributed on DVD or via satellite. But the dilemma of the independent film remains, as theaters are under pressure to show films with guaranteed high demand – and the films with the highest demand remain those that are highly publicized through extensive and costly marketing campaigns. Even when finance is not an issue, there remains the scarcity of space available in theaters for the constantly expanding market of independent films.

Certainly, the rise of the home entertainment market has been a boon for film makers not benefiting from the dominant channels of theatrical distribution and has permitted substantial gains for independent films in the marketplace. However, in the major marketplaces of DVD and video, the products taking up the limited shelf space of mass market outlets are, as with theatrical release, largely limited to the products of the largest cultural producers – the hits and blockbusters of the major movie industry.

It is evident that, given current market conditions, independent film cannot break through into the mainstream in a traditional fashion. It is fortunate for independents that an alternative to the mainstream is emerging; a result of the development and ubiquity of digital technologies. Accompanying it is a new ability for independent filmmakers and distributors to reach new audiences in ways that were not possible in previous models. This overcomes a traditional focus on attempting to share the existing market dominated by the major production and distribution houses, and emphasizes opening an audience previously unavailable or unreachable.

Many (perhaps most) independent films gain an audience primarily through the buildup of buzz and word of mouth surrounding them; they follow the model of a slow burn, in distinct opposition to the model of saturation release where a film may be released worldwide on several thousand film screens for a week or two and then fade until the release on DVD and home video. Independent films traditionally have relied on winning acclaim at film festivals and the long-term development of an audience through limited release in order to attract the attention of major distributors.

New alternatives to more costly forms of mass promotion (advertising, commercial tie-ins, and similar) are coming into existence. For instance, social networking sites such as MySpace promise a new ability to build audiences from the bottom rather than the top. The Internet is increasingly becoming a space where potential viewers seek out new options in entertainment, including reviews, summaries, and other information on new films. Referral services at sites such as Amazon.com or Netflix can connect audiences with specific topics of interest to films on the margin that will cater to those interests. In connection with the traditional means of film festival publicity and word of mouth, these developments suggest promising new ways for independent films to build modest to large audiences and connect audiences with subject matter that may interest them but may also have gone previously unnoticed and unknown.

Even should these new sources of promotion manifest their promise, there still remains the difficulty of distribution. Major films are likely to be released on thousands of screens in domestic and foreign markets. Independent films, often restricted to limited release runs, have a less forgiving margin for success and failure. A kind of economy of scale exists; though it may well cost significantly more to distribute a film to many thousands of theaters, per-unit cost drops, and moreover, even a relatively modest audience response spread across a worldwide stage generally ensures a return that will pay for cost of production and distribution. Independent films, often featuring less audience draw in terms of star power, substantially reduced promotional budgets, and less accessible subject matter, are hardly guaranteed success.

The development of digital channels of distribution offers a different and perhaps interrelated model for the success of independent films that might otherwise experience difficulty with the existing system. First, digital distribution significantly reduces costs. No prints need to be produced, only a single lossless digital copy uploaded to a server. Digital channels also mitigate other difficulties of distribution. There is no need, initially, to enter into partnerships with existing supply chains or manufacturers, only online distributors, themselves significantly less encumbered by the restraints of brick-and-mortar distribution.

As costs associated with physical distribution and inventory storage decrease toward zero, even a product with a relatively low audience is distributed at a profit. Making the leap to the mechanism of digital storage, considerably less expensive than that of even minimal, centralized physical warehousing, the advantage is similarly manifest; the least popular titles can be stocked for a fraction of physical-world storage costs in digital form.
However, this model does not indicate the demise of traditional outlets of distribution and exhibition for cultural products – on the contrary, it indicates that different approaches to economy and distribution have the potential to expand purchases in total.

In the work "Consumer Surplus in the Digital Economy", Brynjolfsson, Smith & Hu estimate the "value of increased product variety at online booksellers." Brick-and-mortar bookstores and large publishers alike have benefited significantly from the increased diversity of titles. Online vendors offer an ability to browse amongst titles no longer popularly stocked, or to more easily discover obscure items, the procurement of which might otherwise prove unduly expensive. Online outlets allow customers to consider purchases of titles that were previously unavailable or unknown to them.

Individuals browsing online vendors become aware of the vast diversity available in the marketplace, and then return to the world of local distributors with an expanded sense of the possible. In counterpoint to previous models which capitalized exclusively off of hits and blockbusters, present developments in distribution technique make possible a marketplace that draws revenue from the total pool of cultural products, not merely those in print or high demand.

The diversity of digital technology offers increased investment on the part of the existing consumer base alongside new sources of revenue drawn as niche marketing and narrowcasting provide previously marginalized interests with exposure to products that were previously invisible, due to a lack of presence in the marketplace.

Increases in product variety serve to enhance the overall advantage of independent films, which may gross lower than the mainstream hits, but which may earn larger sums in aggregate. This is of advantage particularly to those distribution houses already in a position to distribute significant numbers of independent films at an affordable rate via ultra-low-cost digital storage and distribution. The more possible choices available to consumers, the more likely any given product (or selection of products) is to sell, and thereby turn a profit.

Even a comparatively small number of individuals purchasing these titles, in significant enough numbers, can become a tidal wave of revenue. In this fashion, one can perceive the veracity and power evident in Joe Kraus' phrase, "millions of markets of dozens."Sean Landers is an On-line Marketing Associate at EZTakes, a movie download service. EZTakes sells a large catalog ofindependent filmsthat consumers can purchase, download and burn to DVDs that will play in almost any standard DVD player. By making it easy for consumers to download DVD movies, EZTakes has bridged the gap between the Internet and the living room.

Article Source: http://www.simplysearch4it.com/article/34181.html

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