Kraus Naimer

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NIB KRAUS NAIMER 3 POSITION SELECTOR SWITCH C19 A713
NIB KRAUS NAIMER 3 POSITION SELECTOR SWITCH C19 A713
$95.20
quality
Kraus and Naimer M700 Rotary Switch
Kraus and Naimer M700 Rotary Switch
$9.99
quality
KRAUS NAIMER ROTARY SWITCH KG 161 KG161 3 PH 200 A AMP 600 VAC NEW
KRAUS NAIMER ROTARY SWITCH KG 161 KG161 3 PH 200 A AMP 600 VAC NEW
$125.00
quality
Kraus  Naimer A11 C27420 700 E Cam Switch NO KNOB
Kraus Naimer A11 C27420 700 E Cam Switch NO KNOB
$200.00
quality
NEW KRAUSNAIMER KG160K300 900E MANUAL MOTOR CONTROL DISCONNECT SWITCH NIB
NEW KRAUSNAIMER KG160K300 900E MANUAL MOTOR CONTROL DISCONNECT SWITCH NIB
$179.99
quality
Kraus  Naimer C32 USJ11101 3 Position Rotary Switch Normal Transfer Bypass 50A
Kraus Naimer C32 USJ11101 3 Position Rotary Switch Normal Transfer Bypass 50A
$59.99
quality
Kraus  Naimer C315 315 Amp Delta to Y Power Rotary Switch 60HP 3 Phase
Kraus Naimer C315 315 Amp Delta to Y Power Rotary Switch 60HP 3 Phase
$274.95
quality
KRAUS  NAIMER DUAL 3 PHASE DISCONNECT SWITCH 16 AMP MODEL KG20
KRAUS NAIMER DUAL 3 PHASE DISCONNECT SWITCH 16 AMP MODEL KG20
$29.99
quality
KRAUS  NAIMER 3 PHASE DISCONNECT SWITCH 40 AMP 600 VAC MODEL KG64B
KRAUS NAIMER 3 PHASE DISCONNECT SWITCH 40 AMP 600 VAC MODEL KG64B
$49.99
quality
KRAUS  NAIMER DUAL 3 PHASE DISCOMMECT SWITCH 16 AMP MODEL KG20
KRAUS NAIMER DUAL 3 PHASE DISCOMMECT SWITCH 16 AMP MODEL KG20
$49.99
quality
NEW KRAUS NAIMER ROTARY SWITCH HEAVY DUTY A600 D10 500V 10A 1AA393
NEW KRAUS NAIMER ROTARY SWITCH HEAVY DUTY A600 D10 500V 10A 1AA393
$29.00
quality
145655 Old Stock Kraus  Naimer E22LD5W1 Rotary Switch 10A 300VAC 5 Position
145655 Old Stock Kraus Naimer E22LD5W1 Rotary Switch 10A 300VAC 5 Position
$74.47
quality
KRAUS  NAIMER A11 ROTARY SWITCH
KRAUS NAIMER A11 ROTARY SWITCH
$20.00
quality
Kraus  Naimer C17 Rotary Switch with 4 Terminal Blocks
Kraus Naimer C17 Rotary Switch with 4 Terminal Blocks
$213.74
quality
KRAUS NAIMER ROTARY SWITCH MC C 105 600 v 100 amp marine boat steer engine 3B13
KRAUS NAIMER ROTARY SWITCH MC C 105 600 v 100 amp marine boat steer engine 3B13
$79.00
quality
Kraus  Naimer C10 7BA 831 Rotary On Off Switch
Kraus Naimer C10 7BA 831 Rotary On Off Switch
$10.79
quality
Kraus  Naimer C42X A202 D A020 E
Kraus Naimer C42X A202 D A020 E
$175.00
quality
Kraus  Naimer Rotary Cam Selector Switch CUSC437 16 A 600 V
Kraus Naimer Rotary Cam Selector Switch CUSC437 16 A 600 V
$200.00
quality
KRAUS  NAIMER CG10 SWITCH
KRAUS NAIMER CG10 SWITCH
$29.99
quality
NEW Kraus  Naimer AUTO BYPASS TEST SWITCH L400 7BK340 100 POSITIVE FB
NEW Kraus Naimer AUTO BYPASS TEST SWITCH L400 7BK340 100 POSITIVE FB
$699.99
quality
NEW KRAUS  NAIMER KG250 ROTARY DISCONNECT SWITCH 3 POLE 250ABOXZO
NEW KRAUS NAIMER KG250 ROTARY DISCONNECT SWITCH 3 POLE 250ABOXZO
$395.00
quality
Lot Of 2 Kraus  Naimer C10 A369 C10A369 Shipsameday 131S
Lot Of 2 Kraus Naimer C10 A369 C10A369 Shipsameday 131S
$125.00
quality
Kraus  Naimer C250 A292 620 EF Blue Line Switch 240 Amp 600 VAC no gasket
Kraus Naimer C250 A292 620 EF Blue Line Switch 240 Amp 600 VAC no gasket
$80.99
quality
Kraus  Naimer C10 A231 C10A232 Shipsameday 131T
Kraus Naimer C10 A231 C10A232 Shipsameday 131T
$62.00
quality
Kraus  Naimer C250 A292 620 EF Blue Line Switch 240 Amp 600 VAC no gasket lever
Kraus Naimer C250 A292 620 EF Blue Line Switch 240 Amp 600 VAC no gasket lever
$70.99
quality
Lot Of 3 Kraus  Naimer C10 A369 C10A369 Shipsameday 131V
Lot Of 3 Kraus Naimer C10 A369 C10A369 Shipsameday 131V
$125.00
quality
Kraus  Naimer C250 A292 620 EF Blue Line Switch 240 Amp 600 VAC all accessories
Kraus Naimer C250 A292 620 EF Blue Line Switch 240 Amp 600 VAC all accessories
$90.99
quality
Kraus  Naimer A11 Rotary Switch A11 A271 NEW
Kraus Naimer A11 Rotary Switch A11 A271 NEW
$76.00
quality
S2 1 1 NEW KRAUS  NAIMER A11 US1060 SWITCH
S2 1 1 NEW KRAUS NAIMER A11 US1060 SWITCH
$44.22
quality
NEW KRAUS  NAIMER CH10 US6825 608 E BLUE LINE SELECTOR SWITCH
NEW KRAUS NAIMER CH10 US6825 608 E BLUE LINE SELECTOR SWITCH
$34.95
quality
Kraus  Naimer Switch KG41B
Kraus Naimer Switch KG41B
$31.96
quality
Kraus  Naimer CA32 Rotary Switch
Kraus Naimer CA32 Rotary Switch
$30.00
quality
KRAUS  NAIMER CA10 SWITCH from ABB SC4 robot cell
KRAUS NAIMER CA10 SWITCH from ABB SC4 robot cell
$49.00
quality
NIB Kraus  Naimer 2DA688 500 Cotary Cam Switch
NIB Kraus Naimer 2DA688 500 Cotary Cam Switch
$133.00
quality
NEW KRAUS  NAIMER STYLE MC BLUE LINE ROTARY SWITCH A14 C21360  A14C21360
NEW KRAUS NAIMER STYLE MC BLUE LINE ROTARY SWITCH A14 C21360 A14C21360
$59.95
quality
Kraus  Naimer Terminal Block KG41B K300 Used 22035
Kraus Naimer Terminal Block KG41B K300 Used 22035
$28.00
quality
KRAUS  NAIMER KG64 3 PHASE DISCONNECT 60A 600V THROUGH DOOR USED
KRAUS NAIMER KG64 3 PHASE DISCONNECT 60A 600V THROUGH DOOR USED
$29.99
quality
KRAUS  NAIMER A238 600 E AUTOMATION SWITCH CG4 RARE 99
KRAUS NAIMER A238 600 E AUTOMATION SWITCH CG4 RARE 99
$89.10
quality
KRAUS  NAIMER KG32C53378KL1 ENCLOSURE NEW IN A BOX
KRAUS NAIMER KG32C53378KL1 ENCLOSURE NEW IN A BOX
$125.00
quality
KRAUS  NAIMER C18 20 AMPS 600 VAC 3 PH 10 HP AMMETER ROTARY SWITCH
KRAUS NAIMER C18 20 AMPS 600 VAC 3 PH 10 HP AMMETER ROTARY SWITCH
$74.50
quality
NEW KRAUS  NAIMER CA20B A3A943 600 EF ROTARY SWITCH 600V AC D517825
NEW KRAUS NAIMER CA20B A3A943 600 EF ROTARY SWITCH 600V AC D517825
$43.33
quality
KRAUS  NAIMER C18 A5C086 ROTARY SWITCH 600V AC 20A AMP D517835
KRAUS NAIMER C18 A5C086 ROTARY SWITCH 600V AC 20A AMP D517835
$13.33
quality
KRAUS AND NAIMER C315 UPS Switch
KRAUS AND NAIMER C315 UPS Switch
$350.00
quality
KRAUS  NAIMER ROTARY SWITCH KG41 K301 USA001 NIB
KRAUS NAIMER ROTARY SWITCH KG41 K301 USA001 NIB
$99.95
quality
KRAUS  NAIMER MANUAL MOTOR CONTROLLER 40 AMP 600 VAC KG41
KRAUS NAIMER MANUAL MOTOR CONTROLLER 40 AMP 600 VAC KG41
$19.99
quality
Kraus  Naimer KG32B T103 09 G44390 001 SKS Manual Motor Controller
Kraus Naimer KG32B T103 09 G44390 001 SKS Manual Motor Controller
$32.50
quality
USED KRAUS  NAIMER TYPE K25 IEC VDE0660 ROTARY SWITCH BASE FREE SHIPPING
USED KRAUS NAIMER TYPE K25 IEC VDE0660 ROTARY SWITCH BASE FREE SHIPPING
$79.99
quality
2 NEW Kraus  Naimer CA4 2 Position Switches FREE SHIPPING
2 NEW Kraus Naimer CA4 2 Position Switches FREE SHIPPING
$72.00
quality
KRAUS  NAIMER D118 DUAL ROTARY SWITCH 6 POSITION 6 CONTACT PER NEW 499
KRAUS NAIMER D118 DUAL ROTARY SWITCH 6 POSITION 6 CONTACT PER NEW 499
$449.10
quality
Kraus  Naimer KG20A 120 600VAC Disconnect Switch
Kraus Naimer KG20A 120 600VAC Disconnect Switch
$49.95
quality
Lot of 2 Kraus  Naimer KG20B 25A 600VAC Off On Manual Motor Disconnect Switch
Lot of 2 Kraus Naimer KG20B 25A 600VAC Off On Manual Motor Disconnect Switch
$49.99
quality
KRAUS  NAIMER CG8 SELECTOR SWITCH W TERMINAL BLOCK
KRAUS NAIMER CG8 SELECTOR SWITCH W TERMINAL BLOCK
$25.00
quality
Kraus  Naimer KG80 K300 USB009 3 Pole Panel Mount Disconnect Switch 80A USED
Kraus Naimer KG80 K300 USB009 3 Pole Panel Mount Disconnect Switch 80A USED
$69.99
quality
Kraus  Naimer KG20 T203 Disconnect Switch 3Pole On Off 25A USED
Kraus Naimer KG20 T203 Disconnect Switch 3Pole On Off 25A USED
$18.99
quality
Kraus Naimer KG160 Disconnect Switch 160 Amp USED
Kraus Naimer KG160 Disconnect Switch 160 Amp USED
$149.99
quality
KRAUS  NAIMER CG8 Conduit Connector Body USED
KRAUS NAIMER CG8 Conduit Connector Body USED
$12.99
quality
Kraus  Naimer CA20B USL217 L75010 Mode Selector Switch W Keys NEW
Kraus Naimer CA20B USL217 L75010 Mode Selector Switch W Keys NEW
$125.00
quality
KRAUS  NAIMER C11 BOAT ROTARY SWITCH NEW
KRAUS NAIMER C11 BOAT ROTARY SWITCH NEW
$35.50
quality
Kraus Naimer C10 Conduit Connector Body USED
Kraus Naimer C10 Conduit Connector Body USED
$11.99
quality
KRAUS  NAIMER C43 A202 CONTACT ROTARY SELECTOR SWITCH A82888 003 NEW 129
KRAUS NAIMER C43 A202 CONTACT ROTARY SELECTOR SWITCH A82888 003 NEW 129
$116.10
quality
KRAUS  NAIMER C43 A600 MASTER SWITCH NEW 119
KRAUS NAIMER C43 A600 MASTER SWITCH NEW 119
$107.10
quality
Kraus  Naimer C10 A244 Rotary Switch Part New Fast Free Shipping J Shelf
Kraus Naimer C10 A244 Rotary Switch Part New Fast Free Shipping J Shelf
$39.95
quality
KRAUS  NAIMER KG 20A DISCONNECT SWITCH TERMINAL BLOCK K300
KRAUS NAIMER KG 20A DISCONNECT SWITCH TERMINAL BLOCK K300
$49.99
quality
Kraus  Naimer Model C125 Control Disconnect Switch with C11
Kraus Naimer Model C125 Control Disconnect Switch with C11
$75.95
quality
Kraus  Naimer KG80 Panel Mount Disconnect Switch 3 Pole 80 Amp
Kraus Naimer KG80 Panel Mount Disconnect Switch 3 Pole 80 Amp
$33.75
quality
Kraus  Naimer KG315 K300 CD0007 Disconnect Switch 300A 600V AC USED
Kraus Naimer KG315 K300 CD0007 Disconnect Switch 300A 600V AC USED
$199.99
quality
Kraus  Naimer KG 250 Rotary Disconnect Switch 4 pole 250A 600VAC
Kraus Naimer KG 250 Rotary Disconnect Switch 4 pole 250A 600VAC
$125.00
quality
KRAUS  NAIMER 20A 600VAC 10HP 3P 2 POSITION SLECTOR SWITCH C17
KRAUS NAIMER 20A 600VAC 10HP 3P 2 POSITION SLECTOR SWITCH C17
$34.49
quality
New Kraus  Naimer A11 C27420 700 E Cam Switch
New Kraus Naimer A11 C27420 700 E Cam Switch
$275.00
quality
Kraus  Naimer C42 C54462 Rotary Switch
Kraus Naimer C42 C54462 Rotary Switch
$50.00
quality
KRAUS  NAIMER CAD11 US3258 FT1 SOC G221 8 pos switch
KRAUS NAIMER CAD11 US3258 FT1 SOC G221 8 pos switch
$56.85
quality
KRAUS NAIMER V850 ON OFF SWITCH PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
KRAUS NAIMER V850 ON OFF SWITCH PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
$38.00
quality
Kraus  Naimer CA10B On Off Switch  81B 3
Kraus Naimer CA10B On Off Switch 81B 3
$39.99
quality
Kraus  Naimer KG20 Disconnect Switch
Kraus Naimer KG20 Disconnect Switch
$29.99
quality
KRAUS NAIMER V850 OFF AUTO PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
KRAUS NAIMER V850 OFF AUTO PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
$38.00
quality
KRAUS NAIMER V850 1 2 SWITCH PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
KRAUS NAIMER V850 1 2 SWITCH PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
$38.00
quality
KRAUS NAIMER V850 OFF ON PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
KRAUS NAIMER V850 OFF ON PADLOCK DEVICE 2 PADLOCKS NEW CONDITION NO BOX
$38.00
quality
Kraus  Naimer C18 A400 Rotary Switch
Kraus Naimer C18 A400 Rotary Switch
$29.99
quality
NEW KRAUS  NAIMER KG252 Disconnect Switch 250 Amp
NEW KRAUS NAIMER KG252 Disconnect Switch 250 Amp
$379.97
quality
NEW Kraus  Naimer CA4 2 Position Switches NO NC contactor FREE SHIPPING
NEW Kraus Naimer CA4 2 Position Switches NO NC contactor FREE SHIPPING
$22.99
quality
Kraus  Naimer Disconnect Switch KG32 B K300 30AMP 600VAC
Kraus Naimer Disconnect Switch KG32 B K300 30AMP 600VAC
$29.50
quality
Kraus  Naimer KG41B K300 40A 380V 25A 600V 3P Rotary Switch Chipped Handle
Kraus Naimer KG41B K300 40A 380V 25A 600V 3P Rotary Switch Chipped Handle
$39.50
quality
KRAUSNAIMER C32 ROTARY CAM SWITCH 24 POSITION 50A 600VAC XLNT
KRAUSNAIMER C32 ROTARY CAM SWITCH 24 POSITION 50A 600VAC XLNT
$45.00
quality
New In Box Kraus  Naimer C80 Blue Line Selector Switch 2PF5121 With C12
New In Box Kraus Naimer C80 Blue Line Selector Switch 2PF5121 With C12
$139.00
quality
HAMMOND MANUFACTURING MPB1 WITH KRAUS  NAIMER CA11 SWITCH
HAMMOND MANUFACTURING MPB1 WITH KRAUS NAIMER CA11 SWITCH
$99.00
quality
Kraus  Naimer A14A366 600E Selector Switch
Kraus Naimer A14A366 600E Selector Switch
$124.95
quality
KRAUS  NAIMER C262AI516 ROTARY SWITCH PUSH PULL SELECTOR 5 POS NEW IN A BOX
KRAUS NAIMER C262AI516 ROTARY SWITCH PUSH PULL SELECTOR 5 POS NEW IN A BOX
$240.00
quality
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Kraus Naimer

Independent Films in the Digital Age: A Triumph of Diversity over Scarcity

In the brief history of film, advances in technology have from time to time challenged and changed industry models. These advances have wrought their most significant changes on independent sectors of the movie business. In the glory days of the studio system, a parallel or serious rival to that system coming from the independent industry would be unthinkable; the cost and challenge of production and post-production was prohibitive, difficulties of promotion insurmountable. The Internet and many new digital distribution technologies are now starting to remove barriers for the makers and distributors of independent films.

The development of the 16mm camera and advances in sound technology made it possible, though still difficult, for individuals or small groups of filmmakers to make manifest their vision – something rarely possible in the days of the Edison monopoly on technology, or the prohibitive cost of 35mm cameras and professional lighting setups. The challenges of film making were still myriad, but the development of an independent sector of the industry forced the majors to take notice, though the development of subsidiaries specifically tasked to take note of and distribute promising independent films failed to materialize. Independent film had a narrow audience, generally limited to subcultures of underground or experimental film. (Such audiences were often primarily composed of fellow filmmakers – though it bears noting that in many cases, these self-selecting individuals were not those who would turn out to view a majority of the studio efforts.)

Within the last several decades, advances in digital cinema have furthered a similar and all the more powerful renaissance. High-resolution digital video offers an image quality that rivals that of film stock, while video camcorders, and relatively affordable professional-quality editing software capable of being run on inexpensive PCs have made the production and post-production process possible, reasonable and accessible for a substantial number of individuals. With the resulting increase in the number and quality of such films being made, a resulting cultural scene emerged alongside, but not quite outside, the mainstream.

The resulting boom in independent films has forced major distributors to take notice – and conversely, it could be said that without the involvement of major distributors, a comparable boom of popularity and profitability for independent films would not have been possible. What was once seen as a rival to the Hollywood studios has entered in large part into a symbiosis with it.

Most major studios now have subsidiaries that are tasked with helping to develop or distribute independent efforts. The line between independent films and major studio films has been blurred, with many major studio efforts developing the independent aesthetic characterized as "less commercial, more character driven." A space for independent films has opened in the marketplace, and with it, the gap between major studio efforts and the most successful or talented of the independent film efforts has narrowed.

The chief difficulty for independent films is distribution and promotion; this has historically been a chief advantage of major studios. In a hit-driven culture where the prime method for consumers to approach new films is to be drawn to them in the theater, on cable television or through video rentals as a result of widespread promotion, creators of films that do not have similar resources to widely promote or distribute their works are at a profound disadvantage.

The cost to deliver film prints to theaters can be prohibitive. These costs can be dramatically reduced, however, through digitally projected cinema distributed on DVD or via satellite. But the dilemma of the independent film remains, as theaters are under pressure to show films with guaranteed high demand – and the films with the highest demand remain those that are highly publicized through extensive and costly marketing campaigns. Even when finance is not an issue, there remains the scarcity of space available in theaters for the constantly expanding market of independent films.

Certainly, the rise of the home entertainment market has been a boon for film makers not benefiting from the dominant channels of theatrical distribution and has permitted substantial gains for independent films in the marketplace. However, in the major marketplaces of DVD and video, the products taking up the limited shelf space of mass market outlets are, as with theatrical release, largely limited to the products of the largest cultural producers – the hits and blockbusters of the major movie industry.

It is evident that, given current market conditions, independent film cannot break through into the mainstream in a traditional fashion. It is fortunate for independents that an alternative to the mainstream is emerging; a result of the development and ubiquity of digital technologies. Accompanying it is a new ability for independent filmmakers and distributors to reach new audiences in ways that were not possible in previous models. This overcomes a traditional focus on attempting to share the existing market dominated by the major production and distribution houses, and emphasizes opening an audience previously unavailable or unreachable.

Many (perhaps most) independent films gain an audience primarily through the buildup of buzz and word of mouth surrounding them; they follow the model of a slow burn, in distinct opposition to the model of saturation release where a film may be released worldwide on several thousand film screens for a week or two and then fade until the release on DVD and home video. Independent films traditionally have relied on winning acclaim at film festivals and the long-term development of an audience through limited release in order to attract the attention of major distributors.

New alternatives to more costly forms of mass promotion (advertising, commercial tie-ins, and similar) are coming into existence. For instance, social networking sites such as MySpace promise a new ability to build audiences from the bottom rather than the top. The Internet is increasingly becoming a space where potential viewers seek out new options in entertainment, including reviews, summaries, and other information on new films. Referral services at sites such as Amazon.com or Netflix can connect audiences with specific topics of interest to films on the margin that will cater to those interests. In connection with the traditional means of film festival publicity and word of mouth, these developments suggest promising new ways for independent films to build modest to large audiences and connect audiences with subject matter that may interest them but may also have gone previously unnoticed and unknown.

Even should these new sources of promotion manifest their promise, there still remains the difficulty of distribution. Major films are likely to be released on thousands of screens in domestic and foreign markets. Independent films, often restricted to limited release runs, have a less forgiving margin for success and failure. A kind of economy of scale exists; though it may well cost significantly more to distribute a film to many thousands of theaters, per-unit cost drops, and moreover, even a relatively modest audience response spread across a worldwide stage generally ensures a return that will pay for cost of production and distribution. Independent films, often featuring less audience draw in terms of star power, substantially reduced promotional budgets, and less accessible subject matter, are hardly guaranteed success.

The development of digital channels of distribution offers a different and perhaps interrelated model for the success of independent films that might otherwise experience difficulty with the existing system. First, digital distribution significantly reduces costs. No prints need to be produced, only a single lossless digital copy uploaded to a server. Digital channels also mitigate other difficulties of distribution. There is no need, initially, to enter into partnerships with existing supply chains or manufacturers, only online distributors, themselves significantly less encumbered by the restraints of brick-and-mortar distribution.

As costs associated with physical distribution and inventory storage decrease toward zero, even a product with a relatively low audience is distributed at a profit. Making the leap to the mechanism of digital storage, considerably less expensive than that of even minimal, centralized physical warehousing, the advantage is similarly manifest; the least popular titles can be stocked for a fraction of physical-world storage costs in digital form.
However, this model does not indicate the demise of traditional outlets of distribution and exhibition for cultural products – on the contrary, it indicates that different approaches to economy and distribution have the potential to expand purchases in total.

In the work "Consumer Surplus in the Digital Economy", Brynjolfsson, Smith & Hu estimate the "value of increased product variety at online booksellers." Brick-and-mortar bookstores and large publishers alike have benefited significantly from the increased diversity of titles. Online vendors offer an ability to browse amongst titles no longer popularly stocked, or to more easily discover obscure items, the procurement of which might otherwise prove unduly expensive. Online outlets allow customers to consider purchases of titles that were previously unavailable or unknown to them.

Individuals browsing online vendors become aware of the vast diversity available in the marketplace, and then return to the world of local distributors with an expanded sense of the possible. In counterpoint to previous models which capitalized exclusively off of hits and blockbusters, present developments in distribution technique make possible a marketplace that draws revenue from the total pool of cultural products, not merely those in print or high demand.

The diversity of digital technology offers increased investment on the part of the existing consumer base alongside new sources of revenue drawn as niche marketing and narrowcasting provide previously marginalized interests with exposure to products that were previously invisible, due to a lack of presence in the marketplace.

Increases in product variety serve to enhance the overall advantage of independent films, which may gross lower than the mainstream hits, but which may earn larger sums in aggregate. This is of advantage particularly to those distribution houses already in a position to distribute significant numbers of independent films at an affordable rate via ultra-low-cost digital storage and distribution. The more possible choices available to consumers, the more likely any given product (or selection of products) is to sell, and thereby turn a profit.

Even a comparatively small number of individuals purchasing these titles, in significant enough numbers, can become a tidal wave of revenue. In this fashion, one can perceive the veracity and power evident in Joe Kraus' phrase, "millions of markets of dozens."Sean Landers is an On-line Marketing Associate at EZTakes, a movie download service. EZTakes sells a large catalog ofindependent filmsthat consumers can purchase, download and burn to DVDs that will play in almost any standard DVD player. By making it easy for consumers to download DVD movies, EZTakes has bridged the gap between the Internet and the living room.

Article Source: http://www.simplysearch4it.com/article/34181.html

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