Kraus Naimer

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KRAUS  NAIMER  KG20 T103 33KL51V ENCLOSURE NEW
KRAUS NAIMER KG20 T103 33KL51V ENCLOSURE NEW
$95.00
quality
Kraus  Naimer C26 A236 600 Rotary Switch 9 Position 35A 600VAC 25HP NOS
Kraus Naimer C26 A236 600 Rotary Switch 9 Position 35A 600VAC 25HP NOS
$44.95
quality
Kraus  Naimer C26 A236 600 Rotary Switch 9 Position 35A 600VAC 25HP New
Kraus Naimer C26 A236 600 Rotary Switch 9 Position 35A 600VAC 25HP New
$48.95
quality
1 NIB KRAUS  NAIMER KG100 T203 01 E KG100 EMERGENCY OFF SWITCH KG100T20301E
1 NIB KRAUS NAIMER KG100 T203 01 E KG100 EMERGENCY OFF SWITCH KG100T20301E
$39.50
quality
1 NIB KRAUS  NAIMER KG210T103 05E KG210 200 A PANELMOUNT SWITCH KG210T10305E
1 NIB KRAUS NAIMER KG210T103 05E KG210 200 A PANELMOUNT SWITCH KG210T10305E
$195.50
quality
Kraus  Naimer C32 C16950 E Rotary Switch 9 Position 50A 600V 30HP New
Kraus Naimer C32 C16950 E Rotary Switch 9 Position 50A 600V 30HP New
$62.95
quality
Kraus  Naimer C32 C16950 E Rotary Switch 9 Position 50A 600V 30HP New Sealed
Kraus Naimer C32 C16950 E Rotary Switch 9 Position 50A 600V 30HP New Sealed
$66.95
quality
Kraus  Naimer C10 A220 600 E Rotary Switch 2 Position 12A 300VAC 2HP New
Kraus Naimer C10 A220 600 E Rotary Switch 2 Position 12A 300VAC 2HP New
$19.95
quality
Kraus  Naimer C43 A039 600 E Rotary Switch 65A 600VAC 30HP New
Kraus Naimer C43 A039 600 E Rotary Switch 65A 600VAC 30HP New
$139.00
quality
Kraus  Naimer CA20 Switch Assembly 25A 1 Pole 11kW
Kraus Naimer CA20 Switch Assembly 25A 1 Pole 11kW
$18.22
quality
Kraus  Naimer C43 A244 600 E Rotary Switch 65A 600VAC 30HP New
Kraus Naimer C43 A244 600 E Rotary Switch 65A 600VAC 30HP New
$139.00
quality
KRAUS  NAIMER KG100 MANUAL MOTOR CONTROLLER SWITCH Used T O
KRAUS NAIMER KG100 MANUAL MOTOR CONTROLLER SWITCH Used T O
$50.00
quality
Kraus  Naimer CA20 Switch Assembly 25A AMS L42635 004
Kraus Naimer CA20 Switch Assembly 25A AMS L42635 004
$16.71
quality
KRAUS  NAIMER CG10 A271 3Kw 3 x 380V 12A 660V NEW OLD STOCK
KRAUS NAIMER CG10 A271 3Kw 3 x 380V 12A 660V NEW OLD STOCK
$37.49
quality
Kraus  Naimer C18 3 Position Rotary Starter Excellent
Kraus Naimer C18 3 Position Rotary Starter Excellent
$17.89
quality
Kraus  Naimer Manual Motor Controller KG316 T104 IRL277
Kraus Naimer Manual Motor Controller KG316 T104 IRL277
$79.95
quality
Kraus  Naimer CA20B 4BA606 600E AMS0002
Kraus Naimer CA20B 4BA606 600E AMS0002
$224.99
quality
Kraus  Naimer A14 Selector Switch Rotary Cam A658 NEW
Kraus Naimer A14 Selector Switch Rotary Cam A658 NEW
$175.00
quality
Kraus  Naimer CA20B A476 600E
Kraus Naimer CA20B A476 600E
$149.99
quality
Kraus  Naimer KG64B Door Panel Mount Disconnect Switch K900 D A021 E 751397
Kraus Naimer KG64B Door Panel Mount Disconnect Switch K900 D A021 E 751397
$49.99
quality
NEW KRAUS  NAIMER R40 A290 106 3 POLE 63 A CONTACTORS
NEW KRAUS NAIMER R40 A290 106 3 POLE 63 A CONTACTORS
$99.99
quality
KRAUS  NAIMER KG 80 3 POLE PANEL MOUNT DISCONNECT SWITCH 80A NEW
KRAUS NAIMER KG 80 3 POLE PANEL MOUNT DISCONNECT SWITCH 80A NEW
$59.99
quality
KRAUS  NAIMER KG32 K300 30A AMP 600V AC 3P DISCONNECT SWITCH B458226
KRAUS NAIMER KG32 K300 30A AMP 600V AC 3P DISCONNECT SWITCH B458226
$20.00
quality
6 KRAUS  NAIMER CA10 A321 ROTARY SWITCHES
6 KRAUS NAIMER CA10 A321 ROTARY SWITCHES
$3.99
quality
20 PIECE MIXED ELECTRICAL LOT KRAUS  NAIMER SQUARE D WESTINGHOUSE
20 PIECE MIXED ELECTRICAL LOT KRAUS NAIMER SQUARE D WESTINGHOUSE
$3.99
quality
NEW KRAUS  NAIMER SWITCH C30 A202 CSA C 222 14 CSAC22214 30A 30 A AMP 600V
NEW KRAUS NAIMER SWITCH C30 A202 CSA C 222 14 CSAC22214 30A 30 A AMP 600V
$18.00
quality
Kraus  Naimer KG80  T103 S A363 G56925
Kraus Naimer KG80 T103 S A363 G56925
$65.00
quality
Lot of 4 New Kraus  Naimer Cam Switch 2AB754
Lot of 4 New Kraus Naimer Cam Switch 2AB754
$45.00
quality
New Kraus  Naimer A11 Selector Switch A370 600 KDI
New Kraus Naimer A11 Selector Switch A370 600 KDI
$79.00
quality
KRAUS  NAIMER CA11 SWITCH 600V AC 20A AMP AMSL45117 001 US 7137
KRAUS NAIMER CA11 SWITCH 600V AC 20A AMP AMSL45117 001 US 7137
$11.23
quality
KRAUS  NAIMER C 31 A 202 600V AC 30A AMP SWITCH B445397
KRAUS NAIMER C 31 A 202 600V AC 30A AMP SWITCH B445397
$20.00
quality
Kraus  Naimer C42A212 Cam Switch with Box
Kraus Naimer C42A212 Cam Switch with Box
$200.00
quality
KRAUS  NAIMER CIRCUIT BREAKER CATK160 160A 400V 3POLE
KRAUS NAIMER CIRCUIT BREAKER CATK160 160A 400V 3POLE
$99.99
quality
Kraus  Naimer Switch Type K15
Kraus Naimer Switch Type K15
$46.00
quality
Kraus Naimer Selector Switch Type K40 40 63A 660V
Kraus Naimer Selector Switch Type K40 40 63A 660V
$25.00
quality
KRAUS  NAIMER KG41B K312 30A AMP 3P NON FUSIBLE DISCONNECT SWITCH B445475
KRAUS NAIMER KG41B K312 30A AMP 3P NON FUSIBLE DISCONNECT SWITCH B445475
$30.00
quality
Kraus  Naimer KG41B
Kraus Naimer KG41B
$65.00
quality
KRAUS  NAIMER KG41B K312 ON OFF 30A AMP 600V AC 3P DISCONNECT SWITCH B459097
KRAUS NAIMER KG41B K312 ON OFF 30A AMP 600V AC 3P DISCONNECT SWITCH B459097
$30.00
quality
KRAUS  NAIMER 120 VAC GENERAL PURPOSE CONTACTOR S1000 B120 0031 NEW RELAY
KRAUS NAIMER 120 VAC GENERAL PURPOSE CONTACTOR S1000 B120 0031 NEW RELAY
$19.95
quality
KRAUS  NAIMER CA20B A011 600 E USPP CA20BA011600E
KRAUS NAIMER CA20B A011 600 E USPP CA20BA011600E
$54.60
quality
KRAUS  NAIMER CA12 000 A201 600 USPP CA12000A201600
KRAUS NAIMER CA12 000 A201 600 USPP CA12000A201600
$23.84
quality
KRAUS  NAIMER A221 A78752 009 USPP A221A78752009
KRAUS NAIMER A221 A78752 009 USPP A221A78752009
$62.48
quality
KRAUS  NAIMER KG64B DISCONNECT SWITCH
KRAUS NAIMER KG64B DISCONNECT SWITCH
$25.00
quality
ROTARY DISCONN SWITCHKRAUS  NAIMERC42A201 620E2POLE600VAC65A
ROTARY DISCONN SWITCHKRAUS NAIMERC42A201 620E2POLE600VAC65A
$80.00
quality
DISCONN SWITCH W LOCK IN OFFKRAUS  NAIMERC125 A200 620E1POLE600VAC150A
DISCONN SWITCH W LOCK IN OFFKRAUS NAIMERC125 A200 620E1POLE600VAC150A
$350.00
quality
KRAUS  NAIMER KG20B SAFETY 3PH 5HP NON FUSIBLE 25A 600V AC SWITCH 200641
KRAUS NAIMER KG20B SAFETY 3PH 5HP NON FUSIBLE 25A 600V AC SWITCH 200641
$35.00
quality
Kraus  Naimer Switch KG80 T203 01E
Kraus Naimer Switch KG80 T203 01E
$79.99
quality
Kraus  Naimer CG4 5 Pole Switch L10459 001 10 Amp 440v AC 23A E22JD5W1
Kraus Naimer CG4 5 Pole Switch L10459 001 10 Amp 440v AC 23A E22JD5W1
$35.63
quality
BLUE LINE KRAUS  NAIMER CONTROLS A237 600 C12 TERMINAL BLOCK SWITCH B201580
BLUE LINE KRAUS NAIMER CONTROLS A237 600 C12 TERMINAL BLOCK SWITCH B201580
$40.00
quality
Kraus and Naimer C315 Rotary Selector Switch 600V 240A UPS Bypass
Kraus and Naimer C315 Rotary Selector Switch 600V 240A UPS Bypass
$300.00
quality
Kraus  Naimer C125 Rotary Switch 125A 600V
Kraus Naimer C125 Rotary Switch 125A 600V
$150.00
quality
KRAUS  NAIMER A203 G21769 015 SXS CAM SWITCH 2 POSITION
KRAUS NAIMER A203 G21769 015 SXS CAM SWITCH 2 POSITION
$46.99
quality
KRAUS  NAIMER DISCONNECT SWITCH KG15B K200
KRAUS NAIMER DISCONNECT SWITCH KG15B K200
$43.99
quality
KRAUS  NAIMER KG41B K312 30A AMP 600V AC 3P DISCONNECT SWITCH B430691
KRAUS NAIMER KG41B K312 30A AMP 600V AC 3P DISCONNECT SWITCH B430691
$30.00
quality
KRAUS  NAIMER KG41B K312 30A AMP 3P NON FUSIBLE DISCONNECT SWITCH B445400
KRAUS NAIMER KG41B K312 30A AMP 3P NON FUSIBLE DISCONNECT SWITCH B445400
$30.00
quality
NEW KRAUS  NAIMER SWITCH C26 A202 35A 35 A AMP 600V
NEW KRAUS NAIMER SWITCH C26 A202 35A 35 A AMP 600V
$18.00
quality
Kraus  Naimer C14 B266 E Rotary Selector Switch 10HP 600V 16A 3Phase NOS
Kraus Naimer C14 B266 E Rotary Selector Switch 10HP 600V 16A 3Phase NOS
$44.95
quality
1 NEW KRAUS  NAIMER CA4 POSITION SWITCH W ILLINOIS M707 KEY NNB
1 NEW KRAUS NAIMER CA4 POSITION SWITCH W ILLINOIS M707 KEY NNB
$19.49
quality
1 NEW KRAUS  NAIMER CA4 POSITION SWITCH W ILLINOIS M713 KEY NNB
1 NEW KRAUS NAIMER CA4 POSITION SWITCH W ILLINOIS M713 KEY NNB
$19.49
quality
1 NEW KRAUS  NAIMER CA4 POSITION SWITCH W ILLINOIS M704 KEY NNB
1 NEW KRAUS NAIMER CA4 POSITION SWITCH W ILLINOIS M704 KEY NNB
$19.49
quality
1 NEW KRAUS  NAIMER CA4 POSITION SWITCH W ILLINOIS M716 KEY NNB
1 NEW KRAUS NAIMER CA4 POSITION SWITCH W ILLINOIS M716 KEY NNB
$19.49
quality
1 NEW KRAUS  NAIMER CA4 POSITION SWITCH W ILLINOIS M714 KEY NNB
1 NEW KRAUS NAIMER CA4 POSITION SWITCH W ILLINOIS M714 KEY NNB
$19.49
quality
1 NEW KRAUS  NAIMER CA4 POSITION SWITCH W ILLINOIS M711 KEY NNB
1 NEW KRAUS NAIMER CA4 POSITION SWITCH W ILLINOIS M711 KEY NNB
$19.49
quality
KRAUS  NAIMER KG41B K312 30A AMP 600V AC 3P DISCONNECT SWITCH B443659
KRAUS NAIMER KG41B K312 30A AMP 600V AC 3P DISCONNECT SWITCH B443659
$30.00
quality
Kraus  Naimer CA10 Cam Switch Base
Kraus Naimer CA10 Cam Switch Base
$51.74
quality
Kraus  Naimer C80 Cam Switch Base
Kraus Naimer C80 Cam Switch Base
$81.74
quality
KRAUS  NAIMER GENERAL PURPOSE CONTACTOR S1000 B128 0022 101
KRAUS NAIMER GENERAL PURPOSE CONTACTOR S1000 B128 0022 101
$27.99
quality
KRAUS  NAIMER KG20 C51840 920 USPP KG20C51840920
KRAUS NAIMER KG20 C51840 920 USPP KG20C51840920
$60.90
quality
KRAUS  NAIMER C21287 L18820 001 HEAVY DUTY 10A 600V MAIN METER CONTROL SWITCH
KRAUS NAIMER C21287 L18820 001 HEAVY DUTY 10A 600V MAIN METER CONTROL SWITCH
$199.95
quality
NEW KRAUS  NAIMER SELECTOR SWITCH C32 A343
NEW KRAUS NAIMER SELECTOR SWITCH C32 A343
$100.00
quality
KRAUS NAIMER ROTARY SWITCH LIBBY 20 AMP 600 VAC C57430 DHR10 L27163 002 88 22830
KRAUS NAIMER ROTARY SWITCH LIBBY 20 AMP 600 VAC C57430 DHR10 L27163 002 88 22830
$43.00
quality
KRAUS  NAIMER A14 A366 L29862 MANUAL MOTOR SWITCH 500V AC 16A CONTROL B203348
KRAUS NAIMER A14 A366 L29862 MANUAL MOTOR SWITCH 500V AC 16A CONTROL B203348
$90.00
quality
KRAUS  NAIMER A14 L12220 001 MANUAL MOTOR SWITCH 600V AC 16A CONTROL B203380
KRAUS NAIMER A14 L12220 001 MANUAL MOTOR SWITCH 600V AC 16A CONTROL B203380
$90.00
quality
K2 3 1 NEW KRAUS  NAIMER CG4 A241 F38374 003 DES ROTARY CAM SWITCH
K2 3 1 NEW KRAUS NAIMER CG4 A241 F38374 003 DES ROTARY CAM SWITCH
$35.22
quality
KRAUS  NAIMER KG41B K301 30A AMP 600V AC 3P DISCONNECT SWITCH B447061
KRAUS NAIMER KG41B K301 30A AMP 600V AC 3P DISCONNECT SWITCH B447061
$30.00
quality
KRAUS  NAIMER KG41B W SWITCH NON FUSIBLE 40A 690V AC DISCONNECT SWITCH B362586
KRAUS NAIMER KG41B W SWITCH NON FUSIBLE 40A 690V AC DISCONNECT SWITCH B362586
$20.00
quality
KRAUS  NAIMER KG32B T03 04E SAFETY SWITCH
KRAUS NAIMER KG32B T03 04E SAFETY SWITCH
$29.99
quality
Kraus  Naimer 240 amp 600 V 3 Phase Disconnect Switch
Kraus Naimer 240 amp 600 V 3 Phase Disconnect Switch
$499.00
quality
Kraus  Naimer Rotary Switch C 80
Kraus Naimer Rotary Switch C 80
$79.99
quality
Kraus  Naimer Switch KG 80 USED WARRANTY
Kraus Naimer Switch KG 80 USED WARRANTY
$25.00
quality
KRAUS  NAIMER R11 00 A230 0040 103 USPP R1100A2300040103
KRAUS NAIMER R11 00 A230 0040 103 USPP R1100A2300040103
$55.13
quality
NEW KRAUS  NAIMER A14B366 2 POSITION ROTARY SELECTOR SWITCH 600V D204402
NEW KRAUS NAIMER A14B366 2 POSITION ROTARY SELECTOR SWITCH 600V D204402
$70.00
quality
KRAUS  NAIMER A14 ROTARY SWITCH 600V AC 16A AMP D399329
KRAUS NAIMER A14 ROTARY SWITCH 600V AC 16A AMP D399329
$27.00
quality
DISCONNECT SWITCH 3 POLE KRAUS  NAIMER PART   KG64 K330 920 KL1
DISCONNECT SWITCH 3 POLE KRAUS NAIMER PART KG64 K330 920 KL1
$65.00
quality
KRAUS  NAIMER KG41B K301 30A AMP 600V AC 3P DISCONNECT SWITCH B447069
KRAUS NAIMER KG41B K301 30A AMP 600V AC 3P DISCONNECT SWITCH B447069
$22.00
quality
KRAUS  NAIMER CA4 A711 CA4A711 277V 10A SELECTOR SWITH Auto Off Hand
KRAUS NAIMER CA4 A711 CA4A711 277V 10A SELECTOR SWITH Auto Off Hand
$35.00
quality
KRAUS  NAIMER VDE VDE 0660 1 BS 5419 2 SPEED SWITCH
KRAUS NAIMER VDE VDE 0660 1 BS 5419 2 SPEED SWITCH
$75.00
quality
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Kraus Naimer

Independent Films in the Digital Age: A Triumph of Diversity over Scarcity

In the brief history of film, advances in technology have from time to time challenged and changed industry models. These advances have wrought their most significant changes on independent sectors of the movie business. In the glory days of the studio system, a parallel or serious rival to that system coming from the independent industry would be unthinkable; the cost and challenge of production and post-production was prohibitive, difficulties of promotion insurmountable. The Internet and many new digital distribution technologies are now starting to remove barriers for the makers and distributors of independent films.

The development of the 16mm camera and advances in sound technology made it possible, though still difficult, for individuals or small groups of filmmakers to make manifest their vision – something rarely possible in the days of the Edison monopoly on technology, or the prohibitive cost of 35mm cameras and professional lighting setups. The challenges of film making were still myriad, but the development of an independent sector of the industry forced the majors to take notice, though the development of subsidiaries specifically tasked to take note of and distribute promising independent films failed to materialize. Independent film had a narrow audience, generally limited to subcultures of underground or experimental film. (Such audiences were often primarily composed of fellow filmmakers – though it bears noting that in many cases, these self-selecting individuals were not those who would turn out to view a majority of the studio efforts.)

Within the last several decades, advances in digital cinema have furthered a similar and all the more powerful renaissance. High-resolution digital video offers an image quality that rivals that of film stock, while video camcorders, and relatively affordable professional-quality editing software capable of being run on inexpensive PCs have made the production and post-production process possible, reasonable and accessible for a substantial number of individuals. With the resulting increase in the number and quality of such films being made, a resulting cultural scene emerged alongside, but not quite outside, the mainstream.

The resulting boom in independent films has forced major distributors to take notice – and conversely, it could be said that without the involvement of major distributors, a comparable boom of popularity and profitability for independent films would not have been possible. What was once seen as a rival to the Hollywood studios has entered in large part into a symbiosis with it.

Most major studios now have subsidiaries that are tasked with helping to develop or distribute independent efforts. The line between independent films and major studio films has been blurred, with many major studio efforts developing the independent aesthetic characterized as "less commercial, more character driven." A space for independent films has opened in the marketplace, and with it, the gap between major studio efforts and the most successful or talented of the independent film efforts has narrowed.

The chief difficulty for independent films is distribution and promotion; this has historically been a chief advantage of major studios. In a hit-driven culture where the prime method for consumers to approach new films is to be drawn to them in the theater, on cable television or through video rentals as a result of widespread promotion, creators of films that do not have similar resources to widely promote or distribute their works are at a profound disadvantage.

The cost to deliver film prints to theaters can be prohibitive. These costs can be dramatically reduced, however, through digitally projected cinema distributed on DVD or via satellite. But the dilemma of the independent film remains, as theaters are under pressure to show films with guaranteed high demand – and the films with the highest demand remain those that are highly publicized through extensive and costly marketing campaigns. Even when finance is not an issue, there remains the scarcity of space available in theaters for the constantly expanding market of independent films.

Certainly, the rise of the home entertainment market has been a boon for film makers not benefiting from the dominant channels of theatrical distribution and has permitted substantial gains for independent films in the marketplace. However, in the major marketplaces of DVD and video, the products taking up the limited shelf space of mass market outlets are, as with theatrical release, largely limited to the products of the largest cultural producers – the hits and blockbusters of the major movie industry.

It is evident that, given current market conditions, independent film cannot break through into the mainstream in a traditional fashion. It is fortunate for independents that an alternative to the mainstream is emerging; a result of the development and ubiquity of digital technologies. Accompanying it is a new ability for independent filmmakers and distributors to reach new audiences in ways that were not possible in previous models. This overcomes a traditional focus on attempting to share the existing market dominated by the major production and distribution houses, and emphasizes opening an audience previously unavailable or unreachable.

Many (perhaps most) independent films gain an audience primarily through the buildup of buzz and word of mouth surrounding them; they follow the model of a slow burn, in distinct opposition to the model of saturation release where a film may be released worldwide on several thousand film screens for a week or two and then fade until the release on DVD and home video. Independent films traditionally have relied on winning acclaim at film festivals and the long-term development of an audience through limited release in order to attract the attention of major distributors.

New alternatives to more costly forms of mass promotion (advertising, commercial tie-ins, and similar) are coming into existence. For instance, social networking sites such as MySpace promise a new ability to build audiences from the bottom rather than the top. The Internet is increasingly becoming a space where potential viewers seek out new options in entertainment, including reviews, summaries, and other information on new films. Referral services at sites such as Amazon.com or Netflix can connect audiences with specific topics of interest to films on the margin that will cater to those interests. In connection with the traditional means of film festival publicity and word of mouth, these developments suggest promising new ways for independent films to build modest to large audiences and connect audiences with subject matter that may interest them but may also have gone previously unnoticed and unknown.

Even should these new sources of promotion manifest their promise, there still remains the difficulty of distribution. Major films are likely to be released on thousands of screens in domestic and foreign markets. Independent films, often restricted to limited release runs, have a less forgiving margin for success and failure. A kind of economy of scale exists; though it may well cost significantly more to distribute a film to many thousands of theaters, per-unit cost drops, and moreover, even a relatively modest audience response spread across a worldwide stage generally ensures a return that will pay for cost of production and distribution. Independent films, often featuring less audience draw in terms of star power, substantially reduced promotional budgets, and less accessible subject matter, are hardly guaranteed success.

The development of digital channels of distribution offers a different and perhaps interrelated model for the success of independent films that might otherwise experience difficulty with the existing system. First, digital distribution significantly reduces costs. No prints need to be produced, only a single lossless digital copy uploaded to a server. Digital channels also mitigate other difficulties of distribution. There is no need, initially, to enter into partnerships with existing supply chains or manufacturers, only online distributors, themselves significantly less encumbered by the restraints of brick-and-mortar distribution.

As costs associated with physical distribution and inventory storage decrease toward zero, even a product with a relatively low audience is distributed at a profit. Making the leap to the mechanism of digital storage, considerably less expensive than that of even minimal, centralized physical warehousing, the advantage is similarly manifest; the least popular titles can be stocked for a fraction of physical-world storage costs in digital form.
However, this model does not indicate the demise of traditional outlets of distribution and exhibition for cultural products – on the contrary, it indicates that different approaches to economy and distribution have the potential to expand purchases in total.

In the work "Consumer Surplus in the Digital Economy", Brynjolfsson, Smith & Hu estimate the "value of increased product variety at online booksellers." Brick-and-mortar bookstores and large publishers alike have benefited significantly from the increased diversity of titles. Online vendors offer an ability to browse amongst titles no longer popularly stocked, or to more easily discover obscure items, the procurement of which might otherwise prove unduly expensive. Online outlets allow customers to consider purchases of titles that were previously unavailable or unknown to them.

Individuals browsing online vendors become aware of the vast diversity available in the marketplace, and then return to the world of local distributors with an expanded sense of the possible. In counterpoint to previous models which capitalized exclusively off of hits and blockbusters, present developments in distribution technique make possible a marketplace that draws revenue from the total pool of cultural products, not merely those in print or high demand.

The diversity of digital technology offers increased investment on the part of the existing consumer base alongside new sources of revenue drawn as niche marketing and narrowcasting provide previously marginalized interests with exposure to products that were previously invisible, due to a lack of presence in the marketplace.

Increases in product variety serve to enhance the overall advantage of independent films, which may gross lower than the mainstream hits, but which may earn larger sums in aggregate. This is of advantage particularly to those distribution houses already in a position to distribute significant numbers of independent films at an affordable rate via ultra-low-cost digital storage and distribution. The more possible choices available to consumers, the more likely any given product (or selection of products) is to sell, and thereby turn a profit.

Even a comparatively small number of individuals purchasing these titles, in significant enough numbers, can become a tidal wave of revenue. In this fashion, one can perceive the veracity and power evident in Joe Kraus' phrase, "millions of markets of dozens."Sean Landers is an On-line Marketing Associate at EZTakes, a movie download service. EZTakes sells a large catalog ofindependent filmsthat consumers can purchase, download and burn to DVDs that will play in almost any standard DVD player. By making it easy for consumers to download DVD movies, EZTakes has bridged the gap between the Internet and the living room.

Article Source: http://www.simplysearch4it.com/article/34181.html

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